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5 Golden Rules when Choosing your SEO Agency

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Article Overview

Many businesses assume that finding an SEO agency is very easy but that's far from the reality. Because the barriers to entry for SEO are so easy many novices and startups get into this line of work to earn a few extra bucks which mean the SEO landscape is crowded with people that have little or no clue what they are doing in terms of digital marketing and search engine optimisation.

Finding the right SEO agency is not so easy.

Some people think it’s a matter of simply making a few phone calls or sending out a few emails and phoning the cheapest agency that offers them the most keywords is the way to go.

This really the worst way to go about finding an SEO partner and will only end up putting your business, in serious jeopardy.

The aim of this article is to stop you from making silly mistakes when it comes to searching and securing an SEO agency. These are great tips and come from a wealth of experience from someone who has heard all the nasty and tragic stories from businesses Australia wide who have made the grave error of judgement in picking a horrible SEO company,

These are 5 rules and if you follow them, you will be on the right path to not only being more successful online but getting a much better Google ranking & customers who are ready to buy from you!

RULE # 1: Whatever you do never and I mean never believe it when someone tells you that they can guarantee you page 1 position on Google for your main keyword rankings within 90 days. This is a common trick used by many SEO agencies to get you to sign up with them. It’s nothing but a scam. The reason being is that you are dealing with a 3rd party (Google) who will never disclose what their ranking criteria is. For an agency to tell you that they have figured this out and can 100% claim they can get you to page 1 is a complete and outright lie.

They even advertise this fact and use it as part of their sales pitch. The issue here is that so many people won’t read this blog and like lambs to the slaughter, they fall victim to these claims and lies. It’s a real problem facing many business owners who want to be on page 1 ( and are not fully aware of how SEO or Google works), like what they hear over the phone and sign up for a 12-month contract.

I do want to make a point there. They might be able to guarantee ranking for what we term ‘long tail keywords’ or phrases – basically, anyone can do this. BUT, these keywords when they do rank, have little or no value to the business as they bring in no traffic. Ahrefs tells us that only 5.7% of all studied pages ranked in the Top10 search results within 1 year for at least 1 keyword n their really good article How long does it take to rank in Google? (A study by Ahrefs)

For example, if you are an electrician in Sydney, you want to rank for the keywords: ‘electricians Sydney NOT ‘ mobile electricians’ with low search volumes. The scam is that they will rank you for the 2nd phrase not the first, and they never tell you this beforehand.

SEO scams - seo sydney experts
Watch out for these SEO scams as they are all over the internet and waiting for businesses just like yours to trust them.

RULE # 2: Try to find an SEO company that is ranking organically. Those that have paid to be there using PPC or Adwords and are on page 1 not because they know anything about SEO, ( which is what you want), but they are spending money to be there. This money MUST deliver a return on their cost per click and these guys will say anything to you to sweeten the deal to make the sale. This is where the guarantees come in and all that sales baloney! Don’t trust these guys or believe them.

RULE # 3: It’s preferable if you find a local SEO agency. One that you can go and visit rather than one in another capital city. I know this may sound petty as things can be done via email or skype, but you need to see that the people you are entrusting your internet marketing with have an actual physical presence. They may just be a sales front for some offshore SEO link building team and this is where you could end up in real problems. Think local when it comes to SEO.

RULE # 4: SEO is not about simply throwing masses of links at your site. There’s more to it and it’s now more of a full-on digital marketing discipline this is why you should be using an SEO agency that can offer services like web and user interface design/experience, improving conversion rates, social media and content marketing. If all they talk about is SEO, then I’m afraid this won’t work any longer. Google wants to see content added to your website and they do like to see social media activity.

Related articleCreating a Combined SEO & Content Strategy

It’s now all about SEO, social media, content marketing and making sure that the websites visitor has the best possible experience. also known as conversion rate optimisation, you now need to know what people do when they land on your site and always be tweaking it for better performance. Your prospective SEO company better know how to do this or else you WILL NOT RANK OR GET BUSINESS!

RULE # 5: If they want to sign you up for a 12-month contract  – DITCH THEM. Most of these long term deals are designed to keep you paying month after month and they won’t really do anything. Best to pay as you go as this will keep your SEO agency on their toes. They need to perform and improve rankings if you are going to engage them for the next month. People discuss this all the time and you can view some points of opinion about 12 month SEO contracts at Quora here.

These simple 5 rules are really here to help you STOP making fatal errors when it comes to your internet marketing and SEO. All I can suggest is you call us here at SEO Sydney Experts on 02 9360 8514 and we will clearly explain to you the whole SEO process in plain English and give you the raw truth and real deal about your business’s chance of getting to page 1.

I believe in a no-nonsense, honest approach to SEO, so if this sounds OK – I am always happy to chat anytime about ways to not only improve your rankings but also your whole internet presence. I take a very holistic approach to this to make sure all bases are covered. This way we can be really competitive online – perhaps even better than your competition who seem to be getting all the business. We will soon sort that situation out.

steven waldberg - ceo seo sydney experts

About the author

Steven Waldberg

Steven is the director of SEO Sydney Experts and is one of the founding members ( that’s over 15 years ago). He has one of the longest careers in the SEO and content marketing industry and has written for many prestigious websites, including B & T and AdNews. If you’re serious about working with someone who will dedicate 100% of himself to your business; Steven is your SEO Expert.

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