Are you finding that your SEO agency is failing to communicate with you? When was the last time you heard from them? Did the SEO relationship start off nicely and then tapered off very quickly?
Are you struggling to get accurate data, statistics, traffic numbers, monthly ranking reports and insightful analysis regarding your Google Analytics? Do you find that the overall communication between you and your current SEO agency is essentially non-existent?
If all this sounds very familiar then it’s probably time to start thinking about swapping SEO agencies because when it comes to marketing your website online, especially SEO, communication is probably the most important ingredient.
Success through SEO is all about communication, transparency and keeping the client informed about what you are doing, how the rankings are going and always looking at ways to further increase the quality and quantity of incoming leads – this is the basis of SEO and if you find that your SEO agency is not on the phone or email with you at least twice a month, then it’s time to ditch them.
4 Reasons Why Your SEO Company Is Avoiding You
The unfortunate truth in the SEO space is that many ‘so called’ reputable suppliers are simply out there to get your business. They are on large sales targets and their main business model is to get as many companies to sign up with them for a year and that’s about it. Once they have your signature on the dotted line, all forms of communication basically end. Once they have you locked into their contract, basically they figure they have done their job and there is no reason to communicate with you. Once they have made the sale, their job as far as they are concerned is over. This is their process and this is how they continue to rip people off on a daily basis – be very warned about this!
Sure they might do a tiny bit of SEO work, that was promised to you by the sweet-talking salesperson you spoke to originally over the phone, ( or even worst – they cold-called you), but that unfortunately is the end relationship. Your online Google rankings will go absolutely nowhere and if you ring up and try to complain or get an answer, you will NEVER get the same person on the phone. You are part of the sausage factory and your business is the one thing that will end up suffering.
This happens all the time and at SEO Sydney Experts we make sure that we over-communicate with you. We can promise you one thing; that you will always get the same person on the phone and that anytime you need help or answers to technical questions, we make sure you get an answer that day!
TWO: The second reason why your SEO company is not communicating with you is that they do not know what they are doing. If they had something positive to say or tell you they would be on the phone or email telling you the good news straight away. The lack of communication is a result of poor SEO rankings and hence they are afraid to call you.
The BIG ISSUE here is that these SEO agencies should be constantly on the phone with you telling you what they are doing. If the rankings are not improving they should be getting you into their office to look at ways to fix the situation.
Why they are not communicating with you is because your account ( once you sign up) will be handed over to some account manager whose responsibility is to just email you at 1 end of the monthly ranking report with a snapshot of your Google Analytics. That’s all you will get and as far as I am concerned this is not on. These reports are simply generated templates that you are meant to decipher and understand. For most business owners this will make absolutely no sense and this goes on month after month, until you finally wake up and try to do something about it.
By this point in time, your Google rankings are still nowhere to be seen, no one is speaking to you, you are still locked into that really nasty 12-month contract ( that will roll over automatically unless you tell them you want to stop it…watch out for this, you may need to give them 3 months notice), and lastly you are paying these guys month after month. It’s a horrible situation to be in and the best thing you can do is try to get out of the contract.
THREE: They are freelancers or one-man operators that simply do not have the manpower or knowledge of what to say or how to communicate with you.
Their business model is exactly the same as the ‘big boy rip off SEO companies’, and their focus is getting the next sale and NOT ON YOUR BUSINESS. Forbes has a great article titled SEO: How To Avoid The Big Ripoff – which is worth reading so you can understand what you are doing before you commit to any agency.
They will say and promise almost anything to get you to sign up with them; ‘free SEO for 1 month’ or ‘try our SEO before you buy, but once they have you in their clutches expect ZERO communication. These guys are all over the SEO space…all you need to do is type ‘SEO SYDNEY” into Google and you will know what I mean.
Stay well clear of these small-time operators, whose online sales pitches are all about ‘freebies’.
How do I know? Because around 50% of the calls and email inquiries we get are from people that have trusted these types of SEO companies in the past and have had their business completely smashed online. It’s extremely common and unfortunately, people have to go through 1 or 2 SEO agencies before they learn the good from the bad.
FOUR: The last reason is that the SEO agency is based offshore with a high turnover of staff. Your new account manager has no idea who you are and what you’re trying to achieve with your internet marketing. Communication is key if you are a Sydney based company so you want a local to be communicating with you who understands the local market; not a newbie based in the Philippines or India. Communication can easily and quickly break down when there is a language or cultural barrier which can have severe ramifications for the success of your online presence.
So if you want to save a lot of time, headaches, lost business or wasted money, try partnering with an SEO company that knows what it is doing.
If you partner with us at SEO SYDNEY EXPERTS you can have the comfort, security and peace of mind knowing that you are working with an SEO and digital agency that is ranking on the first page of Google organically for most of their extremely hard to get keywords.
Go on and have a look for yourself…type in the words SEO SYDNEY into Google and you will see we are there right at the top. We are not using Adwords we have not paid to be there, we are there because Google has chosen us as the Best SEO company.
So, you will know that all the SEO strategies we have used to get our website to the first page of Google – we are going to do for your website.
If you are fed up with not having your website ranking on Google and if you are looking for an agency that has an open-door policy on communication – then please call us today on 02 9360 8514 – you will notice the difference immediately.