Our proven gameplan for Local SEO Sydney Success
Proven local SEO tactics that turn small businesses in Sydney into local heroes.
When you choose to work with SEO Sydney Experts for your local search engine optimisation campaign, we will make sure you only get calls or inquiries from ready to buy, quality sales leads. These customers are super-ready to make that purchase and want to shop locally. They are not prepared to go outside the local area, so we put your website front and centre of them.
Locally Written Content
Content creation is the best way to rank your website locally. Locally-focused, community-based content that your customers can relate to and identify with is a sure-fire way to keep connect with them. And this connection is the key to converting them into actual paying customers.
The local content you have on your site will play a significant role in how Google ranks your site locally. You have to skew local content for your customer base. Videos, essential graphics, maps, delivery details, opening hours must all include local search terms. And the content has to be informative and creative enough to guide buyers to your shop or inspire them to make a call. You have to continually update the site with fresh new copy that’s identifiable with the local area. Updating current content with new images and locally relevant material can increase organic traffic by over 112%. At SEO Sydney Experts, we believe that reworking old blog posts or news items and publishing them with new updated local copy is one of the most crucial local SEO ranking factors.
Title tag Optimisation
Title tags are a huge ranking factor and let Google know the local intent of your page. We will look at each page for your local SEO campaign and create eye-catching, relevant titles for your local audience. Titles are the first thing people see when they land on the search results, so it has to make an impact – but with a local slant. Having the page title will improve click-through rates enormously, which is why you need a team like us to handle this for you.
Our local SEO service looks at optimising all the on-site elements of your website to increase your business’s local online visibility. Adding local content and creating local pages is the critical first step in your local SEO campaign.
One massive local SEO on-page issue affecting many businesses in 2021 is the mobile compatibility of their website. Over 50% of Google searches have local intent, and these are by users on their mobile phones. You have to make sure that your site is 100% mobile-friendly so users can quickly access the information and drive to your business or get the local tradie to come to you. Mobile sites make this process so much easier for the consumer. If they are unable to browse your site quickly, they will look elsewhere. You must be able to capture the appetite of local consumers by providing a fabulous mobile user experience.
Location Specific Page Content
A location-specific page on your website will appeal more to local customers who want to shop locally. Creative local landing pages on your website with lots of local branding, content and helpful information will have a tremendous impact on your sales. You can cover multiple suburbs near your place of business with individual landing pages ( so long as the content is unique for each). For example, if you have your business in Bondi, you can create local landing pages for the surrounding suburbs of Rose Bay, Double Bay, Bellevue Hill and even Paddington or Coogee. These targeted local landing pages help your business grow by reaching out to a broader local market – who would be more than happy to buy from you.
Local citations are essential to your local SEO campaign as its signals make up 11% of local pack-ranking factors. We submit your website to as many local directories and local bloggers as possible to build your local trust factor with Google. We submit your site to Yellow Pages, Hot Frog, Yelp and other local directors that will strengthen your local visibility.
“Where to buy” and “near me”
“Where to buy” and “near me”
mobile queries have grown by over 200% in the past two years according to HubSpot. Consumers in 2021 are demanding, and they want local information at their fingertips. Google has swiftly responded by using geo-tracking to target results for each user individually. Your business needs a solid SEO foundation and local campaign to capture the ‘near me’ & ‘where to buy’ search query. Our SEO gurus will focus on developing a strategy to satisfy the appetite of this information-hungry market.