About SEO Sydney experts

SEO for Small Business

Get your small business ranking on Google for 2021.

Book a consultation

We make SEO affordable for small businesses in Sydney

SEO Sydney Experts is a small business just like yours. And, we live and die by our Google rankings. It’s the way we get new business leads, clients and it’s what keeps us going. Without our Google rankings, we’d be shut – simple as that! If this sounds familiar, then now’s the time to start an SEO campaign for your small business. If you’re a tradie, professional or a small business start-up, have an eCommerce website or just a local brick and mortar shop in Sydney, you need to invest a certain percentage of your marketing budget into SEO. It’s the only way you can increase your revenue and sales in today’s digitally obsessed world where Google is the primary search engine.

Trusted SEO agency for small business

We are a trusted and established SEO agency in Sydney and are here to help your Sydney small business compete with the big boys online. It doesn’t matter what niche or industry; SEO now makes it possible to shift your marketing up a couple of notches radically.

Local search is booming

According to HubSpot; 88% of consumers who do a local search on their smartphone visit or call a store within a day – in fact, nearly 46% of all Google searches are seeking local information. This is a massive statistic for small business owners wanting to generate more revenue. It’s not rocket science, and it’s easy to implement. All you have to do is understand the power of SEO and what a valuable marketing tool this is. To get the best results for your small business SEO, you need the right team working with you. We are a Top SEO Sydney company that guarantees one thing; we will make sure your business starts booming online with lots of new inquiries and loads more sales.

Compete with the big boys

Our team of well-seasoned Sydney based affordable SEO marketing experts get what it takes to get your business to the top of the Google rankings. We offer your business many affordable Small Business SEO options that will shoot your small business in Sydney up there with your competition; our goal is to outrank and outperform them very quickly.

Get found online – being visible is everything.

Having a website is not enough; you need potential customers to find you. And, this is where SEO can help. Without it, your invisible and are losing potential business to your competition. Your website may be sitting on page 2, you might not appear for local searches, or you may have an Adwords campaign running – this is why SEO Sydney Experts small business SEO services are your best chance of being successful. By the end of the first month, you’ll start to see a significant improvement in your rankings.

Best Practice SEO Services for your Small Business

seo sydney experts

Local SEO

Local SEO is vital for most small businesses wanting to capture a local audience ready to buy. Most locals want to help their local small businesses, so we optimise your website for the local suburban areas surrounding your business. We optimise your Google My Business profile and register your business with other local directories to propel your local rankings to the top of Google.

targeted seo campaign

Keyword Research

Keywords are critical for search engine optimisation: the words and questions your potential customers type into the search of Google all have an impact on your rankings. We make sure all your pages are found for the right services or products your selling. We will show you the best keywords to target, the ones with the highest search volumes and the ones your competitors are dominating Google. We then go after these aggressively. Watch your rankings skyrocket once we start your small business SEO.

link building SEO Sydney Experts

On-Page Optimisation

Once we have established your main keywords, we look at the pages on your site related to these keywords. We add fresh, new copy to sell your product or services and then optimise each of these individual pages. We then look at the page titles, descriptions, headings throughout the site to ensure each page is 100% Google compliant. We continually refine, tweak and add copy to ensure your site remains relevant and trustworthy, which is one of the best ways to maintain your online rankings.

local seo sydney

Mobile-friendly website

According to Oberlo, mobile devices are revolutionizing the way we connect, and as a result, the way businesses operate. In fact, the majority of web traffic now comes from mobile devices. We make sure your website is fully optimised for all mobile devices so that consumers on the go who are making snap purchasing decisions can find your small business easily. Plus, we ensure that the mobile version of your site is fast to load with a great customer and user experience – which is vital for all small business and online eCommerce stores.

Link building

Link building is one of the most critical elements that go into your SEO campaign. Get it rights & you’ll start to watch your rankings go to the moon! It’s the only way you’re able to outrank your competition. We build high-quality backlinks to your site, translating into loads of website traffic through higher Google rankings. 

We are one of the few SEO agencies in Sydney that build best practice backlinks. While others may use cheap, low-quality links, we are out there sourcing relevant and legitimate Australian based links that will enhance the trust of your site with Google. No PBN’s, no dodgy backlinks, just 100% quality that follow Googles Webmaster Guidelines.

Unmatched Technical SEO

SEO Sydney Experts helps you leverage the 250+ Googles’ ranking factors that take you to page 1 so you can outperform and outrank your competition. Are you fed up watching your competition take all the business, have new staff, new cars and trucks while you’re sitting in your office or home waiting for the phone; we can turn things around quickly. We have the latest technology and technical expertise to build your small business online by adhering to Google’s strict algorithm ranking factors.

Read enough? Jump straight to our contact form to find out how we can help you.

robyn nind from blue label life testimonial
My experience with SEO Sydney Experts has been amazing, they are professional, get results and are always there to help with your business, they care about your success and are always available for support and advice. I would recommend them to any business, their ideas and support are always available. They go beyond just being an SEO company, they become your partner in success. Blue Label Life Robyn Nind
testimonial from chris curtis for seo sydney experts
We are refugees from another SEO firm. Within six weeks SEO Sydney Experts got us back to where we used to be in the top five from a dismal 35 for the main keywords! No black hats just good service. Always available and fast to respond. Doing business with them has so far been a total pleasure. Curtis Associates Chris Curtis
NSW compensation lawyers - seo sydney experts
Dealt with SEO Sydney Experts, as NSW Lawyers, we are in a very competitive field, they have made our rankings increase in 4 months to places we haven’t been before. HIGHLY RECOMMENDED!! Attentive, responsive and a great team of industry experts!! NSW Compensation Lawyers Angela Rikic

Helping small businesses with their SEO

Simply put, we are the small business SEO experts. We work on internet marketing for all sorts of businesses, large and small, throughout Sydney. We’re the small business SEO agency you need to reach your website’s goals. Think of us as your valued business partner.

SEO Sydney Experts

Ethical SEO

Many small businesses in Sydney fall into the trap of going for the cheapest SEO agency and pay the consequences of poor rankings, inadequate customer services, and zero attention to all the on-page ranking factors. At SEO Sydney Experts, we offer affordable SEO whilst maintaining the highest ethical standards for your campaign. Before you sign up with an SEO agency it’s important you know the difference between cheap and affordable SEO.

SEO by SEO Sydney Experts

100% Transparency

SEO Sydney Experts is entirely transparent with our end-of-month reports. You will see all the hard work we have done building local citations, and most importantly, the backlinks we have created.
Trust is the key to any SEO relationship. In our monthly reports, we build loads of trust by clearly detailing all our work which is easy to understand for small business owners. Don’t get confused by SEO jargon and geek speak. We break down all the essential statistics in bite-size readable formates, so you know what’s happening in real-time & quickly. If your SEO agency is not being completely transparent with you then it’s time to change SEO providers!

Free SEO Audit

How’s your current SEO strategy? You might be entirely in the dark about the status of your links ( are they toxic or not ) and if your site is Google compliant. In many cases, small business owners are too busy running their show to know their online status. A free SSE audit will show you a complete breakdown of your current SEO standing, plus we make actionable recommendations to help improve rankings quickly.

SEO by SEO Sydney Experts

Sydney based, Australian owned

Some SEO agencies are just shop fronts with a massive focus on sales. All the work is off-shored where the standards drop. With SSE, we are a physical office with actual staff who will work on your campaign. We don’t hide behind emails or computer BOTS; we are real people. That’s part of the beauty of working with us from other Sydney SEO services. There are no excuses, no dodgy shortcuts, and no complex jargon that frustrates so many small businesses.

SEO for Small Business FAQ’s

Dive right in and get all your small business FAQ”s answered regarding SEO. Still have questions? Call or email me antime and I’ll be happy to help.

Is SEO right for your small business?

Search engines, especially Google, are the primary way people in Sydney search for a product or service. It’s a fantastic way to put your business front and centre of potential customers wanting to buy. But, SEO might not be for everyone ( probably the exception than the rule).

When it comes to SEO for your small business, you MUST consider the following:

  • Realistic budgets. SEO can be expensive, especially if you’re in a competitive niche with existing companies spending a fortune on their SEO. Read more about SEO pricing and what you can expect to pay for SEO. If your business is in a super competitive space, you might be priced out of SEO unless you have deep pockets and are willing to spend.
  • Urgency. SEO is a long term stratgey. You certainly can’t rush SEO or try to spam your way up the rankings. If you need quick wins ( and I’m talking less than 120 days ), SEO might not be the best option. Many SEO companies will promise immediate gains and impressive rankings, all backed up by a guarantee, BUT these are the type of agencies you need to avoid. All they do is buy cheap backlinks 100% against Google’s Webmaster Guidelines that give you a temporary push in the rankings only to be followed by a Google penalty. You have been warned! If you have a product or service that needs immediate exposure on Google, then Adwords is the better option. You can start the SEO campaign now and wait for the rankings to happen, and in the interim, Adwords will give you lots of exposure on Google ( if you can afford the cost of Adwords ).
  • Competition from Adwords. Ads now occupy a lot of real estate on Google. They take up the first four spots, and so many people click on these ads. The organic listings do get the most clicks. Getting to these positions can take time, especially in a competitive space. Have you got the budget and patience to get there?
  • Big players. Many search terms ( keywords ) are very competitive, and it can be a huge roadblock for many small businesses to go up against these more prominent brands and well-known names.

While organic visibility on Google is a great thing, it’s not always a viable option for your business, especially if you want fast results in a competitive space. Go for other marketing options like Adwords or Social Media. In most cases, we suggest a combination of PPC and SEO. PPC will give immediate results and be scaled back once your SEO starts kicking in and producing results.

Can I do my own SEO?

You can try to do your SEO, but there are some serious issues & consequences with this.

Do you have the time to read up about SEO and implement it yourself? The SEO landscape is constantly changing, and it’s a full-time job for us. How are you going to keep up with this when you have a business to run?

Do you have the technical expertise to read into Google’s algorithmic changes – as they happen daily?

Your competition is most likely paying an SEO agency in Sydney to secure decent rankings and web traffic. How are you going to compete if you take a DIY approach to your SEO?

There are so many scammers in the SEO space trying to sell you dodgy backlinks. If you buy any of these, you are going to cause harm to your rankings. We know what links to purchase and what to avoid. Do you?

Why wouldn’t you pay for a professional service that’s going to bring in business? You don’t fix your teeth or do your legal work? So, let the professionals handle your internet marketing!

How long will it take to rank my small business on Google?

All SEO campaigns need well over 12 months? Your SEO should be a continual process, and you need to be in it for the long haul. Many factors determine how long it will take to rank your website.

These include:

The competitive nature of your niche: if your industry is very competitive and you want to cover the whole of Sydney, this can have a significant impact on timings.

Your SEO budget: small unrealistic SEO budgets will kill your chances of rankings.

The age of your website: the older the URL, the quicker the rankings,

The previous SEO work carried out on your website: many small business owners will have left their SEO in the hands of agencies that will have built toxic or low-quality backlinks, which hampers SEO efforts. You will have to undo the work they have done will have to be reversed.

The ability of your current SEO agency: SEO can take a lot longer if your SEO agency is not up to speed with Googles changes or is not doing its job correctly.

The state of your website: what’s the content, user experience and link structure? In some cases, you will need a new website to make it Google compliant. 

What types of small businesses should be doing SEO?

SEO is for all businesses that rely on Google for sales leads and new customers. Every small business in Sydney needs customers, and the best way to get this is from Google. If you are one of the thousands of small companies competing online for customers, you need SEO.

Types of small businesses needing SEO:

Trades: plumbers, carpenters, bricklayers, cleaners, electricians – basically anything to do with home maintenance and repairs all need some online presence.

Professionals: Accountants, lawyerscosmetic surgeons, web designers, market research, financial planners, home loan brokers, commercial business loans, PR agencies, engineers… the list goes on. All professional services looking for customers need SEO.


How much does SEO cost for my small business?

SEO prices can vary for small businesses but expect to pay anywhere between $1500 to $5000+gst per month.

Many factors will impact the cost, but we can run these by you with your free SEO audit.

Some of these factors include:

  • The competitive nature of your industry
  • How quickly you want to see results
  • Past SEO work
  • How many keywords you want to optimise

If you have a small budget and expect miracles and fast, sustainable Google rankings for your small business, this will not happen. When it comes to SEO, you have to set aside a realistic budget and be aware of the timings. Be on the lookout for any SEO agency that promises you speedy rankings backed up by guarantees, all at low prices. 

Here are some SEO prices you can use as a guideline:

Local SEO campaign = $1500+gst per month

Sydney wide campaign = $2000+gst per month

National SEO campaign = $5000 – $10,000+gst per month

How long do I have to keep doing SEO?

SEO is a continual process of building trust and authority to your website. In this way, you start to climb up the rankings. SEO is not for the short term. You have to continually work on your website with adding new content, blogs, refining and tweaking current page copy, and maintaining a robust backlinking campaign which is the only way you can retain top rankings.

An article in Forbes states that: If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Paying for just a few months of SEO is, in many cases, no better than throwing your money away. SEO is a long-term marketing tactic. 

I would go even further and say that SEO has to be going as long as you are in business. Stopping SEO is like cutting off your marketing and relying on word of mouth. I advise all my small business clients that as long as you see a great ROI, why would you stop your SEO? Keep it going to maintain solid Google rankings.

Do you want more traffic from Google?

Yes, I do Not Now