About SEO Sydney experts

Link building agency

Watch your rankings skyrocket with our high-quality link building service.


At SEO Sydney Experts we take link building very seriously.

If your website is not performing as it should be and your rankings have slumped then you need an SEO agency that can build a proper backlink profile. We build high quality, trustworthy backlinks to your site that will get you the best Google rankings. It’s one, if not the most important ranking factors that Google takes into account when determining where your website will sit for your main keyword searches. The difference between the way our team link builds and other SEO agencies build their links is huge.

Our main goal? To implement a diverse and high-quality link profile that puts your website at the top of Google – which is where every business wants to be.


What makes us different from our competitors?

Not Packaged Links

Your business is unique and so are your backlinks. So trying to pigeon hole you into a packaged link building service is absolutely pointless. We provide a customised, bespoke 100% link building solution for your business. There are no ‘black hat’ spammy backlinks when you work with us.

Effective Links That Work, Guaranteed

So many SEO agencies will simply collect a monthly fee from you and not build any links, or even worse build cheap low-quality link with no relevance or domain authority. This will hurt your rankings and more than likely land you up being penalised by Google. Our monthly reports will clearly detail our quality link building efforts.

100% Transparency

At the beginning of your SEO campaign, we show you how many links you have – we can even do this over the phone when you make your inquiry ( it’s that simple!! ). Then, each month we report on how this is growing & what links were built. Unlike other agencies, we’re are totally open, honest and more than happy to show you the links we have acquired.

100% Safe Google Trusted Backlinks

We pride ourselves on getting the highest quality white-hat backlinks that are super Google friendly. We know that Google only gives proper recognition to credible & trustworthy backlinks pointing towards your site. All our links comply with Googles best practices. Watch your rankings, sales & revenue soar &  once we start our backlinking campaign.

Ongoing Strategy and Support

Once we get ‘on-page’ right, we tackle your ‘off-page’ SEO to build authority and trust in your site by implementing our ‘white-hat’ backlinking strategy.

Link Building

Increasing the number of quality links referring back to your website is one of our ultimate goals. The reason you are probably not ranking ( among other on-page SEO issues ) is your current backlink profile. In our web audit, we will look at your previous backlinking campaign and ensure that we provide you with high quality, high DA ( domain authority ) links. We will also try to eliminate or trim any previous low-quality links that could be harming your SEO. A poor linking strategy is very common and is one of the main culprits why you’re not seeing any decent results. Once fixed, you will notice a huge difference.

Blogger Outreach

Getting a link from an influential website back to your site is one of the best ways to build the trust and authority of your site and our team of SEO Sydney Experts have established a network of influential bloggers from many industries who will be happy to help publish content that mentions your website. This is a form of SEO link building is done every month and you can see this in our reports we provide to you.

Directory Listings

Local SEO Sydney results are a great way to attract local business. Up to 56% of Google searches are looking for a local business. Tradies, lawyers, doctors, designers, accountants, cosmetic surgeons, basically any service provider or small business in Sydney needs a local presence on Google. This is why we start to manually input your business info into all local directories. Your business name and contact details will be in all major online trusted directories. Ask yourself this question: when was the last time you submitted your website to a local directory?

What is our SEO process?

On-Site Audit

Ranking a website on Google is not all about backlinks. We have to make sure that your site is completely SEO compliant and this means getting stuck into your website and looking at all on-page ranking factors. There are well over 200 ranking signals Google’s algorithm is looking for and our SEO Sydney Experts will conduct a full web audit and highlight areas that need improvement. Site speed, titles, missing links, duplicate content, technical issues, content quality, headings and a whole bunch of other tweaks will be immediately addressed. We will also analyse where your traffic is coming from through Google Analytics and look at areas that need improvement.

There is no point in wasting time and effort in ranking keywords that your target market is not searching for. We have the tools and software to identify your core, high traffic keywords and then focus our attention on these. You probably already know these keywords but we will be able to identify other ‘long – tail’ keywords that can bring in extra business.

Planning and analysis

After we thoroughly investigate your target market and find the relevant keyword phrases that will bring in more business, we’ll closely look at the ones that are your main services or products and provide a keyword mapping document for these.

This document will have all the optimised metadata in it for every page of your website. All your titles and meta descriptions will be modified for optimal performance. This is super critical and has probably not been looked at or addressed in years. You’ll be surprised by the impact this can have on your rankings with a couple of tweaks.

Finding out who your competition is and what they are doing online is one of the first things we look at. Obviously, they have better Google rankings so we will dissect their website, see what they are doing and look at ways of doing it better for you. What strategies are they using, links they are implementing, published, titles and simply improve on this with our range of SEO skills.

Technical implementation and optimisation

One we have examined all your websites data we will look at your main landing pages and look at improving the performance of these. We have a team of in house SEO web designers that can get stuck into your website and make these changes quickly. Obviously, this is an on-going process that will last the entire length of your SEO campaign. Google loves fresh new ideas and content and this is why all of your high converting landing pages need to be continually optimised and tweaked. Again, we will never make any on-page changes without your approval.

All information provided to you in the first 3 weeks will now be implemented along with Google Analytics, Google Tag Manager and Google Search Console for a better understanding of traffic and website users. You have 24/7 administrative access to all of those accounts (we will provide you with the logins ) and can track & monitor your websites traffic, performance and user behaviour. Plus you will be able to contact us anytime if you need to discuss any technical issues or have any questions about your data.

Reporting and accountability

Unlike other agencies that hide their link building (or lack of it), we are more than happy to share each high-quality link we build with you.
We understand and get it. You want to know what your money goes. A comprehensive monthly report will show you this, along with a whole bunch more juicy details about how well your SEO campaign is going.
Our SEO Experts regularly gives updates via phone, email, or monthly face-to-face meeting on the strategies used and the specific backlinks we have. We like to keep you in the loop, so you are up to date on all link building efforts.

Our Trusted Partners

Read enough? Jump straight to our contact form to find out how we can help you.

FAQ’s for link building

Not sure about link building and how it can help your business boom on Google? These FAQ’s will shed some light!

What does a backlink look like?

A backlink is an internal link on a website to another website. When you hover over the link, it will, in most cases, change colour and allow you to click on it. Once clicked, this link will take you to another external website.

Below is a backlink from the Readers Digest website through to our website; SEO Sydney Experts. You can see it’s a different colour and will link to the home page when it’s clicked. I’ll pop a link here for you to have a try.

example of backlink - seo sydney experts

What makes a good backlink?

When it comes to backlinks, it’s all about the quality of the link. Not the quantity. A whole bunch of low-quality backlinks can harm your site. 

Years ago, SEO agencies used to build lots of low-quality cheap backlinks with little relevance or trust for a couple of dollars, and you would gain some ground on Google. Now, will Google algorithmic rollouts like the Penguin Update dodgy link building practices are passe. 

Great backlinks are:

a) Quality – a huge ranking factor, and Google looks at high-quality inbound links as a good ranking signal. For example, if your in the finance business, then a link from the Financial Review or any other well respected online magazine or journal will give your rankings a massive boost. One link from this site will outweigh 100 links from poor quality sites that no one reads or knows.

The reason being; Google knows that it’s super hard to earn a link from a popular site, so it gives these high-quality sites lots of page rank ( respect and trust ).

b) Relevant – a link to your site from another industry-specific site is a huge ranking signal to Google to trust your site. Another example is if you have a law firm in Sydney, then the perfect or most relevant backlink would come from the Law Society Journal on NSW. Conversely, having a link from a travel-related site would appear irrelevant. 

c) Natural – many SEO companies will push as many backlinks as possible in the first couple of months to give your site an artificial boost. These are very temporary highs as Google can see this type of fraudulent link building activity. Unnatural link building only harms your website and will land you up in a Google penalty. You can also read what Google has to say about paid links.

What is the cost of your SEO backlink campaign?

Costs vary depending on the competitive nature of your business and the keywords you are trying to rank. For very competitive niches and keywords, a monthly backlinking campaign would start around the $3500+gst mark and go up. These are realistic figures based on years of experience and what it has taken us to get other businesses ranking. For less competitive keywords targeting the local area, an SEO backlinking campaign would be $1500+gst.

We don’t pluck these figures from thin air. If you want to rank in competitive niches, you must set aside a decent SEO budget for backlinks – and these all cost money!

But, in our FREE 30 minutes strategy session, I will outline a realistic budget for you regarding backlinks and set attainable targets based on your SEO budget.

Quality v's quantity backlinks, what's the difference?

When you are building inbound links to your website, it’s quality over quantity. You might think that Google will consider your sites more trustworthy with lots of backlinks pointing towards it, but this is far from the truth. Having too many low quality, low value, cheap links can harm your SEO efforts.

When it comes to effective SEO, you have to look at the quality of the link. Where is it coming from, and is the link from a trustworthy and relevant site?

I like to think of it like this; 1 valuable link from a credible website is worth 100 average links that anyone can obtain. A good rule of thumb to keep in mind is if the link is easy to get them it’s not as valuable a link that you have had to earn through excellent copy and add trust in your site. The better your website, the more people will want to link to it, and this is the best way to get organic links from other trustworthy sites.

Many SEO agencies will promise you fast rankings, and they will do by buying 100’s of cheap links that will give your site a sugar high for a couple of days or weeks, which is a classic example of how quantity is far worse than quantity.

Think of it as meeting new people. Would you instead meet 100 mediocre people or have a chance to meet an incredible personality that makes a lasting impression for the rest of your life? I know what I’d choose. Backlinks are the same. Always go for gold and try to get the best possible links you can.

Also read: It’s not all about backlinks. You need quality over quantity

Do you want more traffic from Google?

Yes, I do Not Now