Putting a figure on SEO costs without understanding your business goals, competition, and current online marketing position is almost impossible.
We understand you have a business, and you want it to rank on Google, and you also have a marketing budget. You also want to make sure that you’re getting a positive return on your investment dollar. We get it, and this is why you need to know how much effective SEO costs. The best way we can give you a dollar amount is via a complete website and online marketing audit, which is free of charge.
Your free SEO audit will give you a much better idea of what’s needed to get you ahead of your competition and the amount required.
Many factors determine the cost of an SEO package you should be aware of before you start anything.
Your Niche: Is your business in a very competitive niche. The more well-known brand names competing for page 1 position, the more aggressive we have to be. And, this requires more time invested in your campaign and more quality backlinks. All this costs money if you want to see results. It will cost less money to rank Plumbers in Parramatta than Plumbers in Sydney as the market is less competitive.
Your Target Audience: If you have a target audience throughout Australia, it will cost more than a local target audience. The larger the customer base, the higher the traffic.
Your Business Goals: The more demanding your business goals and the speed you want to achieve them will also determine your SEO budget.
Your Location: Have you multiple business locations? Are you a franchise with many outlets? If so, then each site will require its SEO campaign and, therefore, a larger budget.
Your Keywords: This is a massive cost component, and the more competitive the keyword, the more you will have to invest in your SEO campaign. Less competitive terms in more specific areas will require a smaller budget. Competitive industries like hair loss, cosmetic surgeons, weight loss treatments, electricians, lawyers, and accountants are highly competitive and need a larger budget.
I suggest that you don’t look at the dollar figure and start focusing on that. Your attention should be the return you are getting. Remember, SEO is about driving lots of traffic to your website and is the best and most powerful marketing tool at your disposal. You also have to look at the level of service you receive. It would be best to have an SEO Sydney Agency that will drill into your business and put the time and effort into achieving your goals.
A basic idea of SEO costs:
Small business SEO = $1,500 per month
Medium-sized business in a competitive niche = $5,000 per month
Large-sized business in a competitive niche = $10,000 per month
Local SEO = $1,500 per month
In conclusion: There are a lot of big promises thrown around about SEO in the industry. We’ve heard them all and agree it’s tempting to take them all at face value. Who wouldn’t want #1 rankings in 30 days?!
Unfortunately, not everyone’s playing ball by the rules. And that’s the truth about SEO that far too many businesses are learning the hard way.
If you go down the cheap and cheerful path, you will land up in trouble – so two things to keep in mind. You have to spend on SEO and go with a reputable agency.