How long is a piece of staring?
Ranking your law firms website on Google depends on many variables such as the age of the domain, competition, design of the current website, past SEO efforts, content and about another 100 or so reasons.
Ranking a website is a competitive niche, such as law, especially if you start your practice. Instant fast results are not achievable as Google wants to see a slow and steady build-up of trust.
But, as a business owner, you want some idea of timings. So here goes:
1) New law practice that wants to focus on a few local areas. You can expect to get long-tail keywords like compensation lawyers North Shore or conveyancing lawyers Bondi on the first page within 3 to 6 months.
2) Established law firm in CDB of Sydney wanting to target the whole of Sydney. If you wish to rank for super-competitive keywords like lawyers Sydney, you are in for the long haul. Timings for this can take up to 24 months, but the good news is we can focus on other easier to rank keywords that still bring in heaps of traffic and customers. Most of the well-known big brand law firms are already ranking on page 1, so you have to be very realistic about timings and expectations.
A point to note here. It’s not all about the rankings. There are other critical elements to consider, such as traffic numbers and what people do when they land on your website. Known as conversion rates, we make sure that they will make that all-important inquiry when someone comes to your site.
3) Law firms wanting a national presence. This will require an on-going SEO campaign and can take between 12-24 months, depending on the online legal landscape’s competitive nature in that particular capital city. For example, it would take longer to get results in Sydney than in Hobart or Adelaide as Sydney is a saturated and highly sought-after market with lots of existing firms all competing for page 1 position.