SEO for Lawyers Sydney

How long is a piece of staring?

Ranking your law firms website on Google depends on many variables such as the age of the domain, competition, design of the current website, past SEO efforts, content and about another 100 or so reasons.

Ranking a website is a competitive niche, such as law, especially if you start your practice. Instant fast results are not achievable as Google wants to see a slow and steady build-up of trust.

But, as a business owner, you want some idea of timings. So here goes:

1) New law practice that wants to focus on a few local areas. You can expect to get long-tail keywords like compensation lawyers North Shore or conveyancing lawyers Bondi on the first page within 3 to 6 months.

2) Established law firm in CDB of Sydney wanting to target the whole of Sydney. If you wish to rank for super-competitive keywords like lawyers Sydney, you are in for the long haul. Timings for this can take up to 24 months, but the good news is we can focus on other easier to rank keywords that still bring in heaps of traffic and customers. Most of the well-known big brand law firms are already ranking on page 1, so you have to be very realistic about timings and expectations. 

A point to note here. It’s not all about the rankings. There are other critical elements to consider, such as traffic numbers and what people do when they land on your website. Known as conversion rates, we make sure that they will make that all-important inquiry when someone comes to your site.

3) Law firms wanting a national presence. This will require an on-going SEO campaign and can take between 12-24 months, depending on the online legal landscape’s competitive nature in that particular capital city. For example, it would take longer to get results in Sydney than in Hobart or Adelaide as Sydney is a saturated and highly sought-after market with lots of existing firms all competing for page 1 position.

SEO pricing will depend on the competitive nature of your service. Lawyers operating in specific niches like divorce, personal injury, workers compensation, property, criminal and corporate law will find that they are in a super-competitive area. Existing lawyers and law firms are dominating this space because they have been doing SEO for years. Not so mention well-known branded law firms that have spent an absolute fortune on their SEO.

SEO agencies will offer their SEO services with fake 90-day ranking guarantees handed to you on a silver platter for less than $1000 per month. It’s a complete rip-off, and you have to be aware of these so-called SEO gurus and top SEO service. Many law firms fall prey to these snake oil salespeople and are unfortunately no better off online. Their rankings are worse off.

We can tell you that when you pay us for our SEO services, I will do everything in my power to get you as high up as I can to compete with the big boys.

I won’t put a dollar value on this as you need to come in for a meeting to discuss your business goals and work out a reasonable price to get you there. It’s not so cut and dry. But don’t stress too much as we are excellent value. You will see!

A tip: When you are doing the ring around and calling a few SEO companies, don’t go for the cheapest option. It may look like a good idea now, but its a recipe for disaster. And, never go with an agency that advertises its prices with SEO packages.

Definitely! SEO Sydney Experts is one of the only agencies that use white hat SEO strategies. There is no way that we would jeopardise your website or business by using spammy ranking techniques. We watch what Google is doing and then adjust all our strategies based on the latest algorithm changes.