About SEO Sydney experts

SEO Sydney Prices

How much should you be paying for your SEO service in 2023?

Book a consultation

One of the most common questions is: How much should I pay for SEO in Sydney?

Many SEO agencies in 2023 have a complete price list online, and others will vary the price depending on the competitive nature of your industry.

Each business is different and will require varying amounts of work dependent on their online position on Google, the age of their website, the competitive nature of their keywords, the size of the site and what they are hoping to achieve online. These factors will affect the price of your SEO campaign

Some businesses are easier to rank than others while some businesses require a tremendous amount of work and TLC; the more work involved, obviously, the higher the SEO pricing.

How much should I spend on SEO services?

Some prospective clients have either done SEO in the past and want to switch agencies (for one reason or another – generally, they are unhappy with the results) or are launching a business and need some SEO help.

Whatever the category of the client, you need to find SEO pricing is fair, honest, upfront, and transparent and the following is a realistic guide.

SEO for start-up small business that wants a local SEO campaign = $1,500 + GST per month

SEO for existing small business that wants to target the whole of Sydney = $2,500 + GST per month

Local SEO for small businesses that want a local campaign = $1,500 + GST per month

Mid-sized companies in a competitive niche that want to target the whole of Sydney = $5,000 + GST per month

Large businesses & franchises that want a national SEO campaign = $10,000 + GST per month

eCommerce websites wanting to target the whole of Australia = $5,000 + GST per month

Cheap SEO = Bad SEO

Have you received a cheap SEO price from another agency? Can you find more affordable SEO? They are out there if you look. All you need to do is Google ‘cheap SEO’.

There are lots of cheap providers who are more than happy to take your money. But can you have cheap SEO services and expect decent results? The answer is no! In the SEO space, you get what you pay for, and if you want to outrank and beat the competition, you need to pay for this privilege.

What is the hourly rate for SEO in Sydney?

The average hourly rate for SEO services in Sydney ranges from $90 – $150 + GST per hour. Prices will depend on the experience of the agency and its offerings. Most reputable SEO professionals in Sydney will charge you a monthly retainer based on the actual job and not hourly. At SEO Sydney Experts, we don’t charge by the hour as this limits our ability to do the job well. With many clients, we spend longer optimising their websites and spend more on link building than budgeted. It’s just the way we operate. Plus, we often have 2 or 3 people working at one time on your campaign; copywriters, tech staff, link builders, blogger outreach, and designers. It’s is easier (and more affordable for the client) to quote for the entire campaign as a monthly fee.

How to Avoid Wasting your Marketing Budget with Dodgy  SEO Agencies.

The trick here is to do your homework. Do your research and call as many companies as you can. Google the keywords SEO Sydney, and go from there. You want to be working with a Sydney agency that can rank their website for these competitive keywords. Unfortunately, the SEO space is filled with dodgy companies out there to rip you off and get as much money as they can through slick sales tactics. Avoid these people at all costs. Here are some red flags to keep an eye on. Knowing these will help you avoid getting ripped off.

  • Never work with agencies that guarantee you a page 1 position. 
  • Don’t sign up for 12-month contracts. It’s best to pay as you go by the month,
  • Don’t fall for salespeople selling SEO services over the phone. Most of them are outside Australia and once they have your money you will never hear from them again.
  • Don’t believe all the fake Google reviews – they are easy to fabricate.
  • Don’t go with the cheapest SEO agency – go with the most affordable;
  • Ranking Guarantees are not real. Don’t believe they will give you money back if they can rank you in 90 days.

What Factors Influence SEO Prices in 2023?

Industry Competition

How competitive is your industry niche?

Suppose your business is in a super competitive niche. In that case, ranking your website will require more time, effort, link building, content marketing, and more money invested in the SEO process. To compete against existing well-known brands and big players who have been doing SEO for years will be a tough ask. The state of the competition and how saturated the market is will significantly influence the pricing of your SEO campaign.

Geo-specific Areas

Which area is your business targeting?

If your business is looking to target the whole of Australia, this will require far more work than a company looking to grab a share of the local suburban market. In short, local SEO services in Sydney prices will be far cheaper than a national campaign. For example, a local electrician will not have to pay as much for their SEO as a national franchise. Also, you have to look at the competitive nature of the area. Popular suburbs that are super competitive will require more work than less popular suburbs. For example, to rank, a lawyer in North Sydney will be more challenging than a lawyer in Sutherland Shire. All these small nuances will play a part in determining the price of SEO for a Sydney business.

The Agency

Where is the work being done?

A massive influence on SEO pricing in Sydney will be the work of the agency. Is it done in-house where they have to pay wages, rent, etc.? Or offshore where they can do the SEO at a fraction of the cost? The issue here is that the agency will never tell you where they do the work and will always opt to charge you more. Offshore SEO, in many cases, leads to less effective SEO results due to poor link-building strategies, sub-par content writing, and language issues. If you want the best SEO results, visit their Sydney office to see if it looks legit!

Previous SEO work

Has there been any previous SEO work?

Many people often overlook the efforts of previous SEO work. In a high proportion of cases, this will have a significant bearing on SEO prices. Why? Because their work may have had a positive or negative influence on your rankings. If it’s negative, this will increase SEO prices as we have to repair the damage caused and restore rankings. Conversely, if you have an established website with lots of trusts and built-up authority, this means less work for us and a reduced price.

Business Goals

What are your business objectives?

Your business goals have a substantial influence on SEO Sydney prices. If your businesses aim to be # 1 on Google for all your main keywords, this can be a considerable undertaking and affect prices. A more conservative SEO campaign where your goal is to generate local traffic will reduce prices considerably. If you are realistic with your keyword goals, you can go for less competitive longtail keywords that still drive traffic yet are easier to rank.

Current Rankings

Wherever you’re business is ranking in Google from the start of your SEO campaign will affect the price. It’s cheaper to maintain existing rankings that start from scratch. If you have to keep rankings in a competitive niche, this will require expensive backlinks that will jack up the cost.

SEO Sydney Experts: fair pricing for all Sydney businesses

SEO prices Sydney - seo Sydney experts

Realistic Budgets

We’re Not a $500 Per Month SEO company. You can find these types of agencies everywhere online who claim to be SEO Gurus or Top SEO Specialists but will be more than happy to cut their SEO prices to $500 per month. Low SEO fees are essentially a scam designed to make you commit to them for a year, but the results will reflect the financial commitment.

SEO agencies will also charge more than $5000 per month and deliver the same type of results. They will dazzle you with glitzy offices but the work they do is questionable. You’ll probably get a few backlinks and an end-of-month report, but again, you’re just another sales target. Basically, the more money they can get out of you, the more they’ll try. At SEO Sydney Experts we provide honest pricing for all SMEs.

SEO prices Sydney - seo Sydney experts

Hands-on service and support

We are a small SEO agency that takes on specific clients that we feel we can help achieve the best possible ROI. We are very aware of most businesses’ online marketing budgets and we’ll only charge based on the work needed to get you the type of results you expect. You will work directly with me: Steven Walberg (director of SEO Sydney Experts) and not an account manager.

SEO prices Sydney - seo Sydney experts

Delivering long-term SEO results

Cheap SEO sounds great when you talk to the salesperson over the phone. This is totally understandable. Why wouldn’t you go with an agency that is offering SEO guarantees for less than $1000 per month? But, danger lurks here. Cheap SEO companies offering ranking guarantees are the worst possible path to take. The reason is that they will never actually do any work on your site. It’s a total con and a complete scam and these companies work on the turnover of businesses signing up for their SEO packages. Think about this if they have 500 clients each paying them $1000 per month they are turning over $500,000 per month which is a fantastic business model considering they are not doing any work.

We can maintain long-term SEO rankings and deliver fantastic results with realistic pricing with proven and measurable results.

Read enough? Jump straight to our contact form to find out how we can help you.

FAQs for SEO Pricing

Want to know more about SEO prices and how much you should be paying? Read some of these FAQs many of our customers ask when getting a price for their SEO campaign. More questions? Simply email, zoom or call us and we’ll be more than happy to answer any questions you have about the whole SEO pricing process.

Do you offer month-to-month SEO contracts?

Yes, we do. Our aim at SEO Sydney Experts is to work alongside our SEO clients. We want to nurture their business and help it grow online. Your success is our success, and we are not here to lock you into lengthy contracts. We understand that some companies are afraid to commit to any form of marketing contract, especially in this post-COVID-19 business environment.

See also: 3 reasons why SEO is important after COVID 19

Plus, we want our clients to see how we perform and renew our SEO services on a monthly to month based on our performance and ability to deliver on what we say. 

Locking people into a contract can put people and businesses under stress, which is the last thing we want to happen. When your business grows and you are happy with our work, you continue with the monthly SEO – as simple as that!

Is there any form of SEO Guarantee from SEO Sydney Experts?

The internet is packed with companies offering ranking SEO guarantees and promises that they will be able to get X amount of keywords on page 1 of Google within X amount of days. And, to be honest these are the companies you need to avoid. We can easily get you to page 1, but if we do that we will be using non-compliant Google strategies. Our goal is to set your site up for the long haul so your rankings are solid, sustainable and permanent.

Google will even tell you that guaranteeing some form of Google ranking is impossible and ‘beware of SEOs that claim to guarantee rankings. So anyone preaching and selling this myth is obviously unaware of Google’s rules and should be steered well clear of them.

Having said all the above you are going to want to know that we are performing and delivering on what we say. We will provide you with clear, easy-to-understand monthly reports and show you exactly the link-building activity that has taken place over this period.

Are there hidden fees?

Absolutely not. All our fees are quoted to you before we commence any form of work. Obviously, if you require any website design or development or copywriting to help achieve our SEO goals we will tell you about this and provide a written quote.

Our monthly SEO retainer includes all link generation, off-page work, and all ‘on page’ optimisation needed.

What happens once I sign up?

Once we have emailed you your SEO agreement and you have emailed it back to us we will commence the campaign. We don’t (unlike other agencies) schedule more meetings and calls. We start on this ASAP. We will look at your competition, see what they are doing and then look at ways to outrank them online. We definitely don’t copy them but use our proven SEO techniques and strategies to seriously improve your rankings. We will look at all your titles, descriptions, tags, web content, graphics, site structure and navigation within week 1. We will also we will sync your Google Analytics, Google Search Console and Google My Business account so that we can undertake the necessary research and monitoring.

We will hold your hand the whole way and be in touch with you via phone or email to keep you up to speed on our progress. Each month you will see a report detailing your rankings and the work completed.

This process of delivering great results, on-page website optimisation and online marketing help and advice will continue throughout the life of your campaign. I am available most of the time to discuss your campaign and any SEO questions you may have.

Can I get a quote for your SEO services?

Of course, you can.

We are more than happy to run through your SEO requirements and look at ways to enhance your online visibility. Whether you’re looking to move funds from other marketing channels like Facebook or Adwords and funnel them into SEO or you’re a newbie wanting to dip your toes in the world of Google & internet marketing; we are here to help. Call me, Steven on 9360 8514 for a no-obligation chat about what you can expect online.

I have helped hundred’s of Sydney businesses since 2005. I love everything about SEO and will able able to help you achieve your internet marketing goals.

What are some of the immediate risks of working with a cheap SEO agency?

Hiring an SEO agency purely based on price means that you will end up working with a cheap SEO agency and there are many risks for your business. The following are just a few.

  • They will never look at your ‘on-page ‘ SEO which is one of the most important building blocks for your online visibility
  • All their work is outsourced and they pay next to nothing for this – they, therefore, make huge profit margins on the back of your business
  • More than likely they will use ‘black hat’ strategies that will earn you a Google penalty
  • They do nothing. They sit there and take your money and BS to you about the good work they are doing. It’s all smoke and mirrors. Most businesses believe their lies – it’s much more common than you think.
  • They might also land you in a Google penalty with their black hat SEO work.

Do you offer page 1 guarantees?

If you call up agencies and hear any talk of SEO packages with guarantees, then walk away. No one, and I repeat, no one can offer page 1 ranking guarantees. Least of all SEO agencies. Why? Because Google will never disclose their ranking algorithm, and all we have to go by is their good practice Google Guidelines.

Agencies that promise ranking guarantees in their pricing model will use spammy SEO tactics to get your site ranking within 90 days, BUT this is when the issues arise. Google will pick up on these dodgy practices, and your site may receive a Google penalty or manual action. If the SEO pricing is too good to be true then it probably is.

At SEO Sydney Experts, we never offer guarantees. But what we do offer is safety and security. We will work within Google’s guidelines to the letter. Following Googles, strict ranking criteria will give you the very best chance of rankings.

Also Read: Guaranteed SEO Results – never ever believe them!

Our Trusted Partners

robyn nind from blue label life testimonial
My experience with SEO Sydney Experts has been amazing, they are professional, get results and are always there to help with your business, they care about your success and are always available for support and advice. I would recommend them to any business, their ideas and support are always available. They go beyond just being an SEO company, they become your partner in success. Blue Label Life Robyn NInd
testimonial from chris curtis for seo sydney experts
We are refugees from another SEO firm. Within six weeks SEO Sydney Experts got us back to where we used to be in the top five from a dismal 35 for the main keywords! No black hats just good service. Always available and fast to respond. Doing business with them has so far been a total pleasure. Curtis Associates Chris Curtis

Do you want more traffic from Google?

Yes, I do Not Now