Google Penalty Removal

A Google Penalty is when your website is sidelined, sandboxed or delisted from Google search results. A Google Penalty is also when you see a sudden drop in your online rankings from page 1 or 2 to page 5 or 6. This penalty makes it almost impossible for customers or potential clients to be able to find your website. The consequences for any business that relies on Google for traffic are enormous. You lose business, revenue and potential customers.

Google penalises websites that they feel violate their quality guidelines in an attempt to fraudulently manipulate your online profile and search results. It’s a common practice that Google has clamped down hard over the last ten years.

The best way to remove a Google penalty is to come to an SEO agency with experience in the Google penalty removal process. It depends on the type of punishment & the nature of the penalty.

But if you want to have a go at it yourself, here is a quick overview of what you can do to help restore your rankings.

Keyword Stuffing: You have stuffed your content with keywords that add no value to the page. Penalised pages are often irrelevant and confuse the reader. The best way to correct this is to look for signs of a repetitive copy. Rewrite these pages immediately with better content that satisfies the user’s query. Offer informative pages with useful insights. Never hide text and think Google won’t see it.

Image Cloaking: Don’t hide images. Make sure the reader can see what Google sees.

Redirects: If you have just uploaded a new website, ensure all redirects work well from the old site to the new one. Quickly done by creating 301’s, which is probably best handled by your web developer.

Spammy backlinks: This is probably the biggest reason your site has been penalised—spammy backlinks created by dodgy SEO agencies that don’t know what they are doing. Or, live in a world where ‘black hat ‘ SEO practices are acceptable. It’s super common, and they do this because of limited budgets or because they need to prove they are doing something. The remedy is to do a full backlink audit & get these links disavowed immediately.

Also read: 6 Tips for Getting Your Google Manual Penalty Overturned.

There are two quick ways to see if you have a Google penalty.

The best way is to log in to your Google Search Console. A useful platform that allows Google to communicate with webmasters. If there are any problems or, in this case, penalties with your site, they will inform you.

The second way is to look at the data from analytics, where you can see f there is a sudden drop in rankings. If there is a Google penalty, you will see your rankings fall off the cliff. You’ll see a straight line heading downwards if there is a penalty. Of course, you probably are already aware that you will likely get a penalty if you suspect your SEO agency is not entirely transparent in its SEO efforts.

The second way is to check the analytics and review the data on your website traffic. This method is the easier of the two, as a straight-line drop in traffic will signal a penalty. If you receive a punishment of this nature, the odds are that Google released a new algorithm recently, and your site went from legit to illegitimate in the process.

In most cases, if you follow a formula, you can expect to recover from a Google penalty or manual action within 90 days. Recovery from a penalty will depend on how severe your violations have been. If your SEO agency has built thousands of backlinks, expect a more protracted process of up to six months. It can be sooner, but we prefer to give you the worst-case scenario to prepare you.

If it’s a content penalty, we need to rewrite the page and ask Google for a ‘request consideration. A process like this can take up to 30 days for your Google recovery.

Timings need to be fine-tuned once the SEO Sydney Experts team thoroughly reviews your past SEO history and its issues. From this point, we will be able to give you more realistic timings for your penalty removal.

Costs associated with the Google penalty removal service can vary according to the penalty’s nature and its severity. We must examine how much work is involved in reversing all the dodgy work your previous SEO agency has done. It can get quite complicated if you have been with them for a long time. Generally speaking, for a Google penalty removal, you should be looking at around $3000-$5000 per month fee. Based on our experience, this will give us enough resources and time to help you get out of this penalty. Cost-cutting at this stage is not a good idea as you can further harm your chances of recovery if you don’t follow our proven formula.

We specialise in helping all types of businesses throughout Sydney and Australia. Because a Google penalty can affect any business, we are open to anyone willing to trust our ability. We have worked across all industries, such as trades, professionals, health, and organisations recovering from a Google Penalty. We aim to bulletproof your website from future Google penalties and stand behind this 100%.

At SEO Sydney Experts, we have several tools to determine the value of a backlink. We look at the following metrics closely:

• Domain Authority ( DA ) or Domain Rank ( DR ) – we aim to attain as many high-quality, high DA links as possible when backlinking.
• The number of referring domain names coming to that link
• Trust Flow range
• Relevance of that link to your website

Our SEO marketing gurus specialise in finding the best possible and most relevant high DA links. These links are all from trusted websites within your business niche or industry. We also outreach to bloggers who would be keen to link to your site. Please note that we never use private blog networks or spammy backlinking tactics. Search Engine Land states: Google has reportedly taken action on sites participating in private blog networks, also known as PBNs. On September 18th, Google sent out widespread manual action notices via Google Webmaster Tools to these sites for “thin content” spam.