SEO for Cosmetic & Plastic Surgeons

The SEO landscape is dotted with cosmetic surgeons who have made bad decisions regarding their previous and current SEO providers. There are many reasons for this and the following are a few mistakes that are made by cosmetic surgeons.

1) The biggest mistake they make is trusting an SEO company that cannot even rank their own website. They find these agencies on Google, who are there because they have paid to be on page 1 via AdWords. They basically get tricked into believing that they are working with a credible SEO company when in fact they engage someone that cannot even rank their own website. It’s often hard to tell the difference between paid v’s organic SEO and this is where the problems begin. Make sure you know how to tell these two apart. A combination of Adwords & SEO is a great marketing mix but when it comes to finding the right SEO agency, logic says you should pick an agency that can at least rank their website with the word: “SEO” in the search.

2) If you have been guilty of this then like many other cosmetic surgeons, you are not alone. That is, you have gone with the cheapest SEO provider and have had really poor results. Yes, it is tempting to go with a company that swears blindly that they will perform miracles and yes it is enticing and seductive to go with a slick-talking salesperson. But, 50% of inquires we get are from businesses who have been duped by these SEO scammers, who like nothing better than to lock you into a contract and keep on charging you for very little or no work. The scam is the price. Sweet deals are very tempting but unfortunately, in the SEO space, you need a healthy SEO budget if you are going to be competitive, especially in the cosmetic surgery niche.

3) They believe the hype and stories surrounding past SEO case studies that are irrelevant and outdated. Google is forever shifting the ranking landscape so what was ranking this week may not necessarily be ranking next week – be careful when you hear about case studies and old testimonials – do your homework – verify the current ranks and make sure that they are still there.

4) We all know that cosmetic surgeons are very busy people, but they tend to ignore the basic fundamentals of digital marketing such as content & social media marketing as well as studying their website analytics to make sure their site is performing at its peak. Many surgeons will get a website and trust that their SEO agency will tackle these are marketing channels. This is a huge assumption and in most cases the focus is on ranking keywords and nothing else, ignoring massive online opportunities. Make sure you engage an agency that will take a holistic approach to your marketing.

Also read: 3 Tell-Tale Signs that it’s time to change your SEO company

It’s extremely competitive and the reason for this is that most potential customers will go online, do their research and make their buying decision based on what they find. The number of searches for the keywords: ‘cosmetic surgery Sydney’ is staggering and the rewards to these surgeons who are on page 1 are tremendous. In fact, they probably won’t be able to cope with the number of new inquiries they will generate. Hence, every surgeon wants to be up there but there is a limited amount of space. This is why it is imperative that you go with an agency that understands all the nuances and tricks Google play in order to help you get a foothold in this space. Do not under any circumstances underestimate the difficulties you will face in ranking your site, especially if you’re a new startup.

The answer is simple, we do not have to go after the too difficult keywords but we can definitely go after the low hanging fruit words that still have enough traffic and searches. We will find these words and target them aggressively for you while still keeping our eyes on the main prize: cosmetic surgeons Sydney.

The cosmetic space, especially for surgeons, is super-competitive. There’s no candy-coating it; SEO prices for cosmetic surgeons in Sydney can get expensive. It doesn’t matter if you are a start-up or an established practice; the online space on Google is dominated by cosmetic surgeons who understand SEO’s value. If you want to be competitive against these existing practices takes time, lots of effort, content marketing, and many excellent backlinks. All this costs money – there’s no getting around this. An indicative SEO pricing for cosmetic surgeons would be roughly between $5K to $10K per month for an effective campaign. Anything cheaper would not be feasible or give you the kind of results you want to achieve.

A cheaper option would be to focus on long-tail keywords that focus on local suburban locations. Rather than focus on the entire Sydney market, we can look at a local SEO campaign that targets specific suburbs. SEO costs for this would be $2500 plus GST per month.

A point to note is that we are not a cheap and cheerful $500 per month SEO agency. Going for the cheapest SEO option ( however tempting it is ) will not produce any rankings. Read: Affordable v’s Cheap SEO – what’s the difference?

Rest assured your competition is paying this ( if not more ), and they see the benefits.

SEO takes time! It’s a slow and steady process, so you have to be prepared to be in it for the long term. Quick SEO results are impossible. Many agencies promise quick wins within 90 days, but these are fake scams designed to get you to sign up with them. As a reputable SEO agency, we can promise you that we will do everything by the book without compromising your website. If we rush rankings and push too hard, you will end up with a Google penalty. Google Penalties are commonplace, which is why we use our proven methods to get you on Google in a compliant manner.

Timings for long tails local suburban keywords = 3 to 6 months

Timings for more target keywords such as your services: Liposuction Sydney, Breast augmentation Sydney, Dermal fillers, chemical peels etc = 12-18 months