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Doolan Wagner Family Lawyers


in organic conversation over 2 years


in organic traffic in the last 90 days


ranking on the first page of Google

doolan wagner family lawyers case study

A focused SEO campaign too Doolan Wagner from flat growth to a major boost in organic inquiries for divorce or family law inquiries.

Doolan Wagner is a boutique family law firm operating on the north shore of Sydney. The majority of clients are word of mouth which is not sustainable for the long term growth of the firm.

Doolan Wagner once dominated Google’s search results, ranking first organically for a variety of divorce and family lawyer related keywords, including the all-important keyword divorce lawyers North Sydney & North Shore. Rankings started to slip, and as a result, so did the number of qualified sales leads and phone calls.

The agency they were using was simply not performing or doing their job in both ‘on page’ and ‘off page’ SEO.

The brief to us was simple – “get us back to the first page of Google for ‘divorce lawyers North Sydney & North Shore” and, at the same time continually work on our website to make sure it’s driving inquiries.

500% increase in Organic SEO Traffic

The solution was relatively simple in the end

We performed a complete audit of their site and all of those “SEO essentials” – metadata, heading tags, page copy, internal links, images, H1, H2 and H3 tags and a whole bunch of other SEO ranking factors that were never ever touched.

And, in addition to the extensive ‘on page’ work we commenced our backlinking campaign which was never really done properly.

This involved blogger outreach for relevant, high-quality domains, writing relevant content and placing links on them which improved the authority of Doolan Wagner’s domain and lead to improved rankings and therefore sales leads.

Our Approach

  • Custom SEO strategy to boost the online brand, profile visibility and attract 100’s of new website visitors.
  • A content marketing campaign to boost their local SEO efforts
  • Finetuned Adwords Advertising campaigns that facilitate conversions
  • Partnering with one other web agency to offer the client the best creative options for the website – all based on conversions
doolan wagner case study - seo sydney experts
Position # 1 for keyword Divorce Lawyers North Sydney @ 19 March 2024

To find out more about how SEO Sydney Experts has helped businesses like Doolan Wagner Family Lawyers improve organic search growth and Google search result rankings, check out our other case studies.

lisa wagner from doolan wagner testimonial for SEO sydney experts
Steven and Jo at SEO Sydney Experts are a professional and creative team. They have been instrumental in our business development. Steven was available whenever we needed to discuss anything and always made us feel like we were important to them. We would highly recommend Hopping Mad Designs. Doolan Wagner, Family Lawyers Lisa Wagner

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