SEO Sydney

We are happy to work with every business, no matter the size, from small companies and startups to tradies, eCommerce sites, professionals and corporate to the big players and well-known brands across all niches and industries. We implement the same proven, successful formula that skyrockets sales and revenue. I want to point out that you no longer have to pay hefty agency fees for your SEO or internet marketing. Those days are long gone!

At SEO Sydney Experts, we create monthly reports that help you understand what we have been doing.

Our reports detail:

• Every backlink & citation we create
• Visits and impression
• Online visibility score
• Total visitors, returning visitors, new visitors and mobile visitors
• Organic visits v’s unique visits
• Top keyword queries
• Which search engines are the visits from
• Ranking for main keywords

These reports are easy to understand, and we are here to help you through them if anything is unclear.

We have been in the SEO business, so we have the authority to honestly say that we are one of the best agencies in Sydney. You can call as many agencies as you like, and they’ll all say the same thing. Silly guarantees don’t mean a thing with unrealistic time frames for Google rankings. The big difference between them and us is they will tell you what you want to hear, but we will notify you of the truth – however hard it is. We are here to give you accurate results that mean something concrete – more money in your pocket!

All you have to do is see some of our case studies. One, in particular, is sensational, where an online travel agent completely dominates the super-competitive travel space.

You may ask how we can achieve these incredible results for our clients. The answer is simple. We are obsessed with data and fine-tuning your website and SEO strategy based on this data. It’s how your business stays on top of the game and manages to outperform your competition. We are also acutely aware that you are spending your money with us, so we are also focused on getting you the best ROI and bang for your buck.

Our sole focus is digital marketing strategies that translate into serious revenue for your business.

So how do we know what works and what doesn’t?

We have worked on digital marketing strategies for various companies throughout Australia for the last 18 years. That’s a long time in this biz. We see what works and then implement it across the board for all our clients. We cherry-pick the most successful strategies and implement them client wide.

So, we think we’re the best SEO agency in Sydney. We’re also a super-friendly bunch of people who love what we do. So, why not see for yourself and come in for a chat, send an inquiry, and get your FREE SEO audit?

SEO is a powerful marketing tool that can boost inquiry rates, sales & revenue. If implemented correctly, SEO can be your business’s best friend. The reason behind this is the popularity of the search engine Google. Most people use Google for their online searches, and according to Statista, 85% of all searches worldwide are done via Google. Now, imagine your website was at the top of the first page of Google for your main search queries. If everyone uses Google, you’re bound to get a massive chunk of the market for your search keywords. 

How will you reach all these customers browsing Google looking for your product or service? The answer is SEO! The only way they will ever find your website online is if you implement an SEO campaign. It’s simple as that.

But hang on there. 

Nothing is quite that easy. Ranking on Google takes time, lots of money ( depending on your industry’s competitive nature) and lots of hard work. It’s not a matter of clicking your fingers; you’re suddenly on page 1. It’s a struggle; this is why you need an SEO agency that knows how to get your business ranking. Just imagine you have a new business start-up and want o to compete in the iPhone space. You’ll have to go up against established brands like Harvey Norman and Bing Lee, who have been doing SEO for years and are dominating their niche. The competitive nature of online is why it takes time and, in some cases, lots of marketing dollars. 

If you view our case studies, you can see the power of SEO and its effectiveness for all businesses.

With the right strategies in place and the right team working with you, sales, revenue, and online conversions will skyrocket once you start your SEO.

The best part about SEO is that it’s not only for eCommerce & online businesses but also for brick-and-mortar stores. Think about all those shops in Westfield or those franchises in local suburban shopping centres. People will go online and do their research before they end up making their decision to buy. In fact, according to Forbes: 82% of smartphone users consult their phones on purchases they are about to make in-store. An incredible statistic should give you enough motivation to kick-start your SEO.

So the big question you are probably wondering is how you can make SEO work for your business. All you have to do is pick up that phone and call us on 02 9360 8514. We’ll clearly explain how SEO works and your level of involvement and set realistic expectations. We will map out a plan for growth and essential milestones and KPIs we need to achieve.

So it’s all good news for you. When you work with SEO Sydney Experts, you can be confident you are working with a team that knows how to smash businesses’ goals continuously.

Asking how much SEO costs is like asking the price of a holiday. As a holiday, there are so many factors that go into working out your SEO price. But we know you’re a business and want to have some numbers in front of you so you can put some marketing budgets together. We get it.

SEO is complicated, so we encourage all our potential customers to come and meet with us to go over the entire strategy. 

We offer a free strategy session so take advantage of this! After this meeting, you will have a more transparent outline of SEO costs and what’s involved in getting your website o the top of the search results.

Let’s take a closer look at some factors that affect an SEO campaign’s costs.

Your industry: How competitive is your niche? It will significantly impact SEO pricing if it’s super competitive with established brands dominating Google’s search. The more businesses are competing for the same search terms, the more aggressive we have to be – hence a higher SEO cost.

The Location Of Your Target Audience: are your customers local, Sydney-wide, across NSW or Australia-wide? Local SEO campaigns are far cheaper than campaigns that target the whole of Sydney or nationally.

Your Goals: The more complicated your goals, the more effort is required. Do you want faster results, and do you want to rank for insanely competitive keywords? 

Your Keywords: The more competitive the targeted keyword, the more blogger outreach we have to do. And some of these blogs can be very expensive. If you want sustainable rankings, you need backlinks from credible sites, which can cost big bucks! I don’t think you will be able to rank for super competitive keywords on a slim budget. Be warned, according to Google; you can only obtain backlinks from credible sources.

If you’re looking to rank for more specific keywords, the good news is that this will significantly reduce your SEO spending.

I know you probably want to go with the cheapest SEO package you can find online, but SEO’s real value lies in the great work. You have to think of it in terms of your ROI. Every dollar you put into SEO will give you a return x 2, 3 or 4 times. By positioning your businesses higher on Google, you are placing it to receive more calls, inquiries, sales and revenue. Penny-pinching is not a good idea when it comes to your most powerful marketing tool.

Take a look at our SEO pricing page for more information.

You bet you can. But, wait a minute. Before getting too excited, ask yourself this question:’ do you know what you’re doing?’ You might have read a few articles, spoken to a few friends, perhaps even YouTubed webinars, or signed up for a few online classes. They are good for basic SEO practices but competing against big brands or saturated online spaces is another story. It’s not as simple as you’ve probably already worked out.

How will you maintain consistent rankings in the competitive online world of Google? It’s not easy, so you need to leave it to professionals. There may be some quick wins and sugar highs, but these never last too long. There are far too many ranking factors with Google that most businesses don’t fully understand. Plus, they are always changing these, which may make it a full-time job for you. Do you have the time, patients and technical know-how to stay on top of all this?

No, you don’t!

Even if you are a seasoned marketer with some SEO experience, you won’t have the resources we do to maintain your rankings. There are always things you’ll miss and opportunities you never knew about.

We have invested time and lots of money in research and development that can only benefit your business. You will soon see why you need to pay for your SEO once you leave your competitors in the dust – they won’t know what happened to them. All of a sudden, you’ve outranked them. It’s a great feeling and one that comes only with the right SEO partner by your side.

Sure, have a go doing it yourself, but you will reach out to an agency like ours at the end of the day.

Yes, it most certainly does! And anyone who tells you the opposite is lying. In 2024, SEO is more important than ever and should be one of your most important marketing channels. And the only place to be found on Google. According to Hubspot, Google has 92.42% of the search engine market share worldwide.

Think about that statistic for a moment and imagine that your business can somehow capture a percentage of the local/city/national market for your niche. You will understand the power of Google and the relevance of SEO. If you’re not actively engaging in an SEO campaign, you’re missing out on many potential new sales leads, revenue, and new customers. The wonderful thing about SEO is that it will help capture impressions and clicks from the right ready-to-buy customers. 

It’s also crucial for bricks and mortar shops to understand the value and potency of SEO. I bet you didn’t know that four of every five shoppers did their research online before purchasing from a shop. Consumers on the go are using the power of Google to help them find products or services. Shoppers also prefer to go local, which adds another dimension to SEO called local intent – where shoppers will add a suburb or city into their search. 

And in 2024, this trend is growing exponentially. So, if you’re asking yourself if SEO is still relevant in 2024, you can see it is!

If you’re looking to boost your new customer acquisition rate and take your slice of the local SEO market, now is the perfect time to think about Local Search Engine Optimisation (SEO) seriously. 

We must mention that SEO needs to be completely Google-compliant and strictly follow its guidelines for success. To do this, you have to be completely organic in your approach to marketing your website. Everything has to be by the book, whether it’s blogging, content marketing, link building, adding pages to the site or any social media activities. Any ‘black hat’ or spammy activities will not work in 2023, and Google’s far too sophisticated to allow sub-standard websites to get to the top of their search.

The upshot here is that if you want to dominate online and accelerate your business, you have to embark on a solid SEO campaign, and this is where SEO Sydney Experts come in. We can help you manage all facets of your digital marketing. If you want to know the best ways to smash your competition, why not take advantage of our free 30-minute strategy session? Before you know it, you’ll be dominating your niche for 2024 and beyond.

No way! Google even tells us to:

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. 

Many SEO agencies will offer guarantees to get your business with these fake, worthless guarantees. They are nothing more than a scam designed to get your business. 

Guarantees of this type are popular scams among many Sydney agencies desperate to get your business. 

You can’t make any guarantees because Google will never share their ranking algorithm secrets, so it’s 100% impossible for any SEO agency to know what’s going on. They can guestimate at best, but that’s about it. We work to follow Google’s guidelines to the letter, and we do this with all our clients, and the rankings have been consistently high.

The takeaway is to run away from any company that makes even the slightest suggestion of a ranking guarantee. I know you want some assurance, but unfortunately, it is impossible when it comes to Google. The only guarantee you can make is that you will work within their guidelines.

Your Sydney SEO campaign relies heavily on a credible backlinking campaign, also known as link-building. Backlinks are the best way to build credibility and authority for your website, a major Google ranking factor. Think of a backlink from a website (naturally, this website must have a certain degree of authority, which we call DA or domain authority) as a signal to Google that your website is to be trusted. As this signal accumulates over time, your site will gradually climb higher in rankings and drive more web traffic. In the end, backlinks are one of the primary factors Google uses to rank a website, and in 2024, they will continue to be a significant ranking factor, offering a promising future for your SEO efforts.

There are many factors to consider when determining the time frame to rank your website on Google, such as the age of your site, SEO backlink history, and on-page content, to name a few. It’s almost impossible to give an accurate timing to get to page 1, but in most past clients, we have worked on their SEO; we have seen great results within 12 months. For websites with super-competitive keywords, timings might take longer, but we can aim to rank low-hanging fruit keywords that are easier to rank far quicker. But with all SEO campaigns, we tell our clients that SEO takes time as a marathon, not a sprint – basically, you can’t rush SEO.

With your SEO audit, we will look at two essential factors.

1) On-site SEO Audit – we will check your website thoroughly to see if there are areas that need fixing. We will highlight these for you and make recommendations for improving these. I will check for all apparent anomalies, known as a technical on-page audit.

2) Off-site SEO Audit – we will look at your backlink profile and let you know if we find any toxic links that need pruning or removal.

SEO is constantly evolving and changing over time with each Google algorithmic update. Unfortunately, there are no constants in the SEO landscape as Google continually refine their ranking algorithm to help improve its search results. However, the businesses that survive online and are consistently on page 1 of Google understand this phenomenon and are prepared to invest in their SEO for the long term.

The key to an effective SEO strategy is consistency. You must implement the same proven processes monthly to maintain your priority on Google’s search results. At SEO Sydney Experts, we continually refine our SEO strategy based on these changes so you as a business owner can chill out and relax knowing that your SEO campaign is in capable hands.

Don’t stress out! 

We call this the Google dance, and your rankings can fluctuate daily. Yes, this can be frustrating, but it’s normal, and don’t worry if you move up and down a couple of places. And, just because you are in the top 3 or 1 position, don’t think this will remain forever. Holding position # 1 is backbreaking work as your competition also wants this coveted position which is why you need an SEO agency that knows how to sustain your rankings and minimise these fluctuations.

Following are some causes of rankings movements:

• Google has made an update to its algorithm, and this has affected your website. Google makes algorithmic changes daily, which is the leading cause of these movements. Search Engine Journal elaborates on this: Why Do Search Rankings on Some Keywords Fluctuate So Much?

• Your competitors are doing their SEO bigger and better than you, or new competitors are entering this space. So now might be a good time to reevaluate your SEO agency if you don’t see rankings stabilising or improving.

I want to emphasise that SEO rankings, especially on Google, are rarely stable, and it’s our job to minimise these adverse fluctuations. As an SEO expert, I will always walk you through any online ranking changes, provide a logical rationale for this, and look at ways to get you back up there.

Paid advertising, especially Google’s Adwords platform, is excellent for quick results. Your website can be in the top 4 results within hours, bringing invaluable business. However, the downside is that it does come at a high cost, and with some keywords, you can pay upwards of $50 per click. For new businesses or start-ups, we recommend implementing an Adwords campaign with your SEO, and as your organic rankings start to climb, you can reduce your SEO budget to stem your cash outlays. Also, you can work out what keywords are driving the highest amount of inquiries and focus on these with your SEO.