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Category: SEO Tips

Great articles and SEO tips to help you get your head around the complicated world of SEO. SEO can be very confusing for the average business person, so I have tried to make these articles as user-friendly and easy to read as possible.

Complete guide to keyword research in 2024

Complete guide to keyword research in 2024

Need help finding the right keywords for your business to drive the most web traffic? Following is a complete guide to help you find the best keyword matches to get that phone ringing. Targeting the right keywords for your website will save you time and missed opportunities with SEO. There’s no point in ranking for

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On Page Optimisation - tips to rocket your online rankings

On Page Optimisation – tips to rocket your online rankings

Let’s face it. The online space is crowded, competitive and super busy.  And if you want to have any chance of ranking online, your web pages must be squeaky clean. Google is forever changing and evolving its algorithms. Still, the one constant is that your website must be informative and easy to navigate, and all

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What are the Best Website Platforms for SEO

What are the Best Website Platforms for SEO

SEO Sydney Experts also offers a web development service, and many Sydney businesses ask us to either implement changes on their current web platform or build a completely new website. Herein lies the conundrum. What is the best website builder platform to use for better SEO purposes? The platform you choose can seriously impact your current

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How To Build Topical Authority For Your Website & Get More Business

How To Build Topical Authority For Your Website & Get More Business

In 2024 and beyond, Google relies more on AI-generated content to respond to online queries. Now, the question is: is your website a trusted source with quality information to satisfy these questions? If so, the chances of your site being picked up and displayed in the search results will increase if your on-page content is

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How Google's AI Search Is Going to Change SEO

How Google’s AI Search Is Going to Change SEO

Google has joined the AI revolution and jumped on the bandwagon, now releasing AI-generated answers within their search results when you ask Google-specific questions: How good is this? It was bound to happen with all the talk about AI and how it will change the world; one would expect Google to be at the forefront

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6 Bulletproof SEO strategies to open the sales floodgates

5 Bulletproof SEO strategies to open the sales floodgates

How DO you get to the top of page 1? Many SEO and digital agencies online preach one thing only; create awesome content. They tell you that the best way to rank on Google is to create the best copy ever, and presto, Google will notice, and you’ll be on the top of page 1

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Content Optimisation: All you need to know

Content Optimisation: All you need to know

Is your content not getting the type of online traction and results you expect? The harsh reality is in this super-crowded, and over-competitive page search results on Google more is needed to have content that ranks. But, no! That’s so old school. Today you have to have content optimised to rank as well as sell.

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How to Create SEO Friendly URLs

How to Create SEO Friendly URLs

URLs. I bet you didn’t know that they are one of the most critical elements for your SEO? Many businesses don’t take URL selection seriously, putting them on the back foot before starting their SEO campaign. Backlinko tells us that: A domain that starts with its target keyword has the edge over sites that don’t have

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10 Critical Google Ranking Factors for 2021

10 Critical Google Ranking Factors for 2021

Nearly all lists I read about Google’s ranking factors are far too long. They discuss everything excepts the raw fundamental ranking factors, which I will break down for you. These are the factors that matter and are the cornerstone for your SEO rankings. Our approach is simple; rather than listing 150+ factors, I will list

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on page seo cheat sheet for beginners

The On-Page SEO Cheat Sheet for beginners

Google is constantly releasing updates for their algorithm; Penguin, Panda and Hummingbird ( funny names, but they had a massive impact on the SEO landscape ) were the most prominent. Those algorithmic changes set the stage and tone for how SEO agencies like us have to strategise moving forward, building links, content marketing, and the anchor text we use

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