About SEO Sydney experts

Blog

Category: SEO Tips

Great articles and SEO tips to help you get your head around the complicated world of SEO. SEO can be very confusing for the average business person, so I have tried to make these articles as user-friendly and easy to read as possible.

How to Create SEO Friendly URLs

How to Create SEO Friendly URLs

URLs. I bet you didn’t know that they are one of the most critical elements for your SEO? Many businesses don’t take URL selection seriously, putting them on the back foot before starting their SEO campaign. Backlinko tells us that: A domain that starts with its target keyword has the edge over sites that don’t have

Read More
10 Critical Google Ranking Factors for 2021

10 Critical Google Ranking Factors for 2021

Nearly all lists I read about Google’s ranking factors are far too long. They discuss everything excepts the raw fundamental ranking factors, which I will break down for you. These are the factors that matter and are the cornerstone for your SEO rankings. Our approach is simple; rather than listing 150+ factors, I will list

Read More
on page seo cheat sheet for beginners

The On-Page SEO Cheat Sheet for beginners

Google is constantly releasing updates for their algorithm; Penguin, Panda and Hummingbird ( funny names, but they had a massive impact on the SEO landscape ) were the most prominent. Those algorithmic changes set the stage and tone for how SEO agencies like us have to strategise moving forward, building links, content marketing, and the anchor text we use

Read More
schema markups - all you need to know

Schema Markups – all you need to know

Schema markups are a great way to boost your click-through rates. They are amazing!  If you haven’t implemented schema markups on your website, do it now to see the MASSIVE difference it makes. Schema markups are simple code that you put into your website that helps the search engines, especially Google, to structure your site’s

Read More
Internal Links in the Footer

Internal Links in the Footer – best practices for 2021

Footer Links and SEO – everything you need to know about the SEO effects of internal links in your footer. It’s a huge question that’s still talked about by web and SEO gurus and professionals. For most businesses who are not in the SEO or web game, this wouldn’t mean much, but to us ‘SEO

Read More
seo vs adwords - everything you need to know

SEO vs Google Ads – what’s best for your business

SEO vs Google Ads – what should you do? A tough question. Do you want instant results and go for the Adwords option, or are you prepared to stick it out for the long haul and go down the SEO path? Either way, the following explanation will help you understand your options and guide you

Read More

10 Quick Wins to Improve Bounce Rates & SEO

If you’ve noticed that sales have slumped and online inquiries have dried up then you might have a problem with your websites bounce rates. High bounce rates are a killer for the customer experience and can also damage your SEO rankings on Google. Following are some quick wins to help reduce those nasty bounce rates

Read More

How to optimise website speed for better SEO

When it comes to SEO and better Google rankings, the rule of thumb here is that slower loading websites will hurt your SEO rankings. People want to see pages load quickly online; it’s a simple as that. They are time-poor and want information delivered to them quickly at their fingertips. If you think about it,

Read More

8 Enormously Important SEO Steps To Take After A New Website Launch

Once you’ve successfully launched your new website, there’s only one thing on your mind – getting it to rank better on search engines. The time to start optimising is right now. A new website provides you with a fresh template for working on your SEO strategy. There’s nothing holding you back from making an ideally

Read More

Is quality content good for SEO rankings?

You bet it is and the better the content the more likely your website page will rank. Google has seriously tightened its ranking criteria and as of 2011 once they released their Panda update to weed out poor quality websites, the game has changed. Namely quality content is what Google s looking for. Let’s take

Read More
1 2 3 5

Do you want more traffic from Google?

Yes, I do Not Now