About SEO Sydney experts

Blog - SEO Tips

8 Vital SEO Steps To Take After A New Website Launch

I hope you enjoy reading this blog post.

If you want my team to do your SEO & digital marketing for you, click here.

Article Overview

Many businesses that launch a new website will often see their Google rankings tank, and I mean hard. Once they were on page 1, and now they're gone! What happened, and why did things turn so pear-shaped? After all, you've launched this bard new website to get more clients and new business, and now there's little hope of this with bad Google rankings. Read on and see how these vital SEO tips could save your business.

Once you’ve successfully launched your new website, there’s only one thing on your mind – getting it to rank better on search engines.

The time to start optimising is right now. A new website provides you with a fresh template for working on your SEO strategy.

Nothing is holding you back from making an ideally designed website that reaches the top of search result pages. However, you will need some good strategies to achieve this. Here are a few vital steps you should take for your new website.

Research adequate keyword phrases

Keywords are some of the most essential tools an online marketer has in their tool belt. If there’s anything that you should focus on when launching your website, it’s proper keyword choice and placement. The keywords you utilize will help get search engines closer to finding your website when users search for specific products and services.

While keywords seem pretty simple in theory, they’re much more complicated in practice. Keyword research is a complex field that requires a lot of knowledge and experience to master. In essence, you want to figure out which specific words people are typing in search engines when they want to find something related to your business.

A great way to figure out ideal keyword choices would be to run a search engine advertising campaign. These act as tests that determine which keywords have thus far been most effective at bringing traffic to your past websites. More importantly, you can find out which keywords have led to engaged visitors.

Determine high-traffic pages

8 Vital SEO Steps To Take After A New Website Launch
Make sure you install Google analytics so you can analyse web traffic and bounce rates, then adjust your web design for better conversion rates.

Website analytics can tell you a lot about your website and the success of your current SEO and marketing efforts. One useful metric many businesses should focus on is their most high-traffic work.

Finding out which page is performing best on search engines can give you insight into how to design and organize future content-rich pages. The top of search engine results is your goal, which is why it helps mimic past successes for optimal results. Previously used keywords that are important to your marketing campaign should be re-used similarly effectively.

Using assets like Google’s Search Console, you can find out which pages are doing best and figure out how to reuse those keywords. Using similar or identical content can work, especially when keywords are adapted to fit the new website and marketing campaign.

Stay consistent with the content.

As you already know, content keeps people coming back to your website. As attractive and useful as it might be, content gets visitors interested and will constantly crave more of it as long as your website stands. This is why you’ll be spending lots of time and money to ensure that your content remains high enough to retain consumers while also intriguing new visitors.

A bunch of high-quality articles and videos mean a lot, but organising them into one coherent and relevant bunch would mean a lot for your rankings.

If your quality content is specialised, visitors will likely spend a lot of time on your site, prompting search engines to value its pages more and more. Uniform, unique, and informative content to get the job done, especially when you write or produce high-quality pieces regularly. For smaller brands, new websites will be difficult to set up, as it often takes a while before content reaches a balance of quality. Still, consistency is something you should aim for when setting up your website.

Host it well

Before optimising your new website’s concrete elements, you will want to get the basics sorted out. Content and optimal search gimmicks can only get you so far, but they won’t be able to make up for some of the most essential parts of your website.

Things like loading speed are crucial from both a visitor’s and search engine crawler’s point of view. With every other criterion met, your website could still rank pretty low if a quality web hosting provider does not host it. We use Ventra IP, a local Aussie company that is great at customer service, security and website speed.

Think of an ideal website design that will fit your business’s needs, and then make a list of all the elements you want to be featured on that website. The next logical step would be to find a web hosting provider that can host your website with all these elements while ensuring it runs smoothly and quickly. This keeps consumers happy, and search engine ranks up.

Set up your 404 page

While this might not seem like the most important element of your new website, you would be surprised at how much influence it could have on its performance. 404 pages are critical in getting users to your new website when links stop working properly. Search engines like consistency and will take note of websites that are getting consistent visitors from specific markets and demographics.

Every website will eventually have pages that have been decommissioned for one reason or another. This doesn’t mean you’ll be able to remove links that lead to it, though. Users will stumble upon your old website’s pages and get disappointed once the 404 error shows up. However, there’s no reason they shouldn’t be diverted to your new website, especially if it features much of the same content.

Ideally, your 404 pages would directly lead to an analogue of the deleted page on your new website, but this isn’t feasible, nor is it worth the trouble. Ensure that the visitor can find similar and fresh content on your new website and then promptly link to it.

301 redirects

301 redirects are super-important if you’re changing any part of your URL structure which is common if you are changing CMS platforms. Forgetting to redirect old web pages to the new web page is the most common reason why your rankings have tanked and should be high on your SEO priority list before you launch the new website.

For example

Old URL = www.companyabc/service1a.com.au

should have a 301 redirect implemented for

New URL  = www.companyabc/servicessydney1a.com.au

It’s the same content and service, just a new URL structure. Do not forget this before launching any new website. Make sure you read this article from Ahrefs titled 301 Redirects for SEO: Everything You Need to Know.

Choose a recognizable domain name.


Picking the right domain name can drastically influence the success of your new website. If you’re not distancing yourself from the run of the original website, you can always consider making connections between the two. While this can help consumers find it somewhat easier, it’s not all there is to it. More importantly, you will want to work on making your domain name ideal for SEO purposes.

Domain names are crucial for proper SEO. Many other steps you apply to your website will be pointless if you choose the wrong domain name. When it comes to choosing a domain name that fits, think rationally. Pick out a domain name that can represent your brand and allude to the niche your business is in. Instead of going the general route, you should try to make it as personal as possible. Unique and interesting domain names get better rankings from search engines. A common SEO trend over the years has been to have an Exact Match Domain name for your major keyword. For example, if you’re a cosmetic surgeon in Sydney, it would be perfect to have those 3 words in your domain name; even better if you could have: www.cosmeticsurgeonsydney.com.au. Search Engine Journal has a great article called Do Exact Match Domains Still Work Anymore, which is worth a read to see if you should be going down this path. Remember, decent EMDs, are hard to find as cyber squatters have already snapped them up and probably your competition, so you’ll have to be creative when coming up with an exact match domain that reflects your core keywords. If you have some money in the bank, be prepared to pay out a lot to buy a domain that may be up for sale. Head to Crazy Domains to check domain availability.

Remove SEO barriers

Your ultimate goal is to create a palatable website for search engines and their crawling algorithms. The best place to start is at the very beginning – the creation of your website. This is why it’s crucial that you get it right from the start and make the website attractive and optimised for search engines.

The best way to achieve this would be to go for a website-wide SEO audit. Perform a site review and determine how well your website fares regarding SEO elements. An SEO audit can help you see where your website is lacking and how it can be improved. Reputable SEO experts with experience in website optimisation normally perform audits. Countless limitations can inhibit search engine crawlers that most website owners wouldn’t be able to pick up on. Improper design and low page loading speeds are great examples that limit organic search engine results. As long as you have the right consultants on board, you might be able to fix these issues and improve your rankings.

Develop linking structure

Once you have a good amount of content planned for your new website, it might be time to look at the linking structure and how to build on it. Good content is only useful if visitors can access it from your website. Making this access convenient is crucial to get maximum visitors for every relevant content you post.

Links need to be intuitive and lead to similar relevant content and resources that users might be interested in. Search engine crawlers quickly catch on to good navigation. Proper linking structures help build connections between various parts of your website, and this is looked at favourably by search engines.


SEO strategising can get tricky, especially when setting up a new website. The good news is that you will have all the experience you’ve gained through working with your old website, and this knowledge will help propel the new site to even greater heights. Consider some of the above examples of proper search engine optimisation for your website, and you’ll likely see pretty good results on Google.

steven waldberg - ceo seo sydney experts

About the author

Steven Waldberg

Steven is the director of SEO Sydney Experts and is one of the founding members ( that’s over 18 years ago). He has one of the longest careers in the SEO and content marketing industry and has written for many prestigious websites, including B & T and AdNews. If you’re serious about working with someone who will dedicate 100% of himself to your business; Steven is your SEO Expert.

Do you want more traffic from Google?

Yes, I do Not Now