SEO Blog

What Is a URL Slug? A URL slug is the last bit of text after the domain name, preceded by a backslash. For example, with the SEO Sydney Experts website, the content marketing page (as per below), the URL slug would be the two words content marketing that appear at the end of the URL

Have you considered making money online? Do you want to start your eCommerce shop, or perhaps you already have an online store? Well, now is the time to start marketing it to the public to make some money. Just imagine all the freedom you could have with an online store bringing in the bucks while

Need help finding the right keywords for your business to drive the most web traffic? Following is a complete guide to help you find the best keyword matches to get that phone ringing. Targeting the right keywords for your website will save you time and missed opportunities with SEO. There’s no point in ranking for

Let’s face it. The online space is crowded, competitive and super busy.  And if you want to have any chance of ranking online, your web pages must be squeaky clean. Google is forever changing and evolving its algorithms. Still, the one constant is that your website must be informative and easy to navigate, and all

Google’s March 2024 Core Update focuses on your website’s content and how it determines whether it is informative, helpful, and on topic. I’ve blogged about this before: You cannot spam your way to the top of the search results with repetitive over-optimisation of your core keywords. Instead, you must spend the time, effort, and resources

SEO Sydney Experts also offers a web development service, and many Sydney businesses ask us to either implement changes on their current web platform or build a completely new website. Herein lies the conundrum. What is the best website builder platform to use for better SEO purposes? The platform you choose can seriously impact your current

Last year, on October 31, 2023, Google announced its Mobile-First Indexing (MFI) update was complete.  We always knew this would happen, and it finally did. Indeed, it is a relief for many as we now have a more decisive direction regarding Google’s ranking preference. In a nutshell, this means that Google Search will now primarily

Are you on a tight SEO marketing budget and expect miracles? Are you looking for a low-cost SEO agency that can deliver exceptional results on a small budget? In 2024, if you are a Sydney business owner, you are probably worried about the economy and the cost of living and doing business. Inflation is biting

In 2024 and beyond, Google relies more on AI-generated content to respond to online queries. Now, the question is: is your website a trusted source with quality information to satisfy these questions? If so, the chances of your site being picked up and displayed in the search results will increase if your on-page content is

Google’s October 2023 Core Update: Important Insights It is official! Google has finally announced its much-anticipated October 2023 core update, currently being rolled out. How has it affected your website, and have you won or lost rankings? The Oct update is the second core Google update this year, and it’s a major one – here’s