SEO Blog

Local SEO in 2021 is now one of the most effective ways small local businesses are marketing themselves.  Local SEO is super-vital to the success of your business, and the following stats will prove why your business needs to get on the bandwagon. Local SEO is similar to your garden variety SEO, but the main

So you want to have a crack at doing your SEO?  You’re great at your business, and you’ve done some essential SEO homework/research and spoken to a few of your mates who gave you some tips and pointers.  If you think you are an SEO superstar and can start ranking for all your main keywords,

YouTube is a powerful marketing tool, and it’s at your disposal.  It’s easy to use, and business owners should be aware of the marketing potential. Following are some incredible YouTube statistics you should know; some of these are seriously hard to believe. 1) 2 billion people use YouTube each month! According to the YouTube press kit is

Perhaps one of the most significant issues SEO content marketers face is writing copy for the search engines and the general public.  It’s a fine line and knowing how to write copy that appeals to your customer base while at the same time is SEO-friendly is indeed an art. The only way to accomplish this

URLs. I bet you didn’t know that they are one of the most critical elements for your SEO? Many businesses don’t take URL selection seriously, putting them on the back foot before starting their SEO campaign. Backlinko tells us that: A domain that starts with its target keyword has the edge over sites that don’t have

When you search for a local business where you can take your kids to the dentists, what do you do? Do you ring your mum and ask where the local dentists are? Maybe. But, most people living in Sydney will pick up their phone and type the words: dentists near me into Google, which is

When it comes to link building, the big question is; is it the quality of the link or the quantity of links you can get? If your SEO agency has told you that they are building lots of links, is there any cause for concern? Conversely, if you have only 1 or 2 links created

Nearly all lists I read about Google’s ranking factors are far too long. They discuss everything excepts the raw fundamental ranking factors, which I will break down for you. These are the factors that matter and are the cornerstone for your SEO rankings. Our approach is simple; rather than listing 150+ factors, I will list

Google is constantly releasing updates for their algorithm; Penguin, Panda and Hummingbird ( funny names, but they had a massive impact on the SEO landscape ) were the most prominent. Those algorithmic changes set the stage and tone for how SEO agencies like us have to strategise moving forward, building links, content marketing, and the anchor text we use

Schema markups are a great way to boost your click-through rates. They are amazing!  If you haven’t implemented schema markups on your website, do it now to see the MASSIVE difference it makes. Schema markups are simple code that you put into your website that helps the search engines, especially Google, to structure your site’s