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SEO in 2022 – Your Business Cannot Be Without It.

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If you feel like SEO is passe and you can market your business on other platforms, think again. Google is the place to be and in 2022 it's going to be even more critical to start your SEO campaign to get better Google rannings. Your competition is doing this and so should you!

If you thought SEO was important in the past, then SEO in 2022 is going to be the most important marketing decision you can make for your business.

In fact, SEO in 2022 is the only way your business is ever going to rank on Google.

And if you think your company can get by without implementing some sort of SEO, then you are mistaken. 

The Travel & Tourism Industry SEO in 2022

Websites such as Trip Advisor, Expedia, Webjet, Hotels.com, and all airlines, hotels, motels, travel booking sites (including booking.com, Trviago, Flipkey and Qantas) rely on their SEO rankings for their inquiries. Basically, if they were not on Google they would not be getting any business. yes, they do advertise on other mediums, like TV and radio but this is strictly for branding purposes and getting their name out there to the public. It’s strictly to reinforce their brand and fuel public awareness. But, the most important thing for all these companies is Google. These companies live and die by their Google ranking and they pay a lot of money to SEO agencies to ensure that they are always on page 1. With the explosion of COVID, consumer behaviour is changing radically and Think With Google tells us that many people made an online transaction for the first time during the pandemic, it is now more important than ever to deliver an excellent online experience.

And guess, where they find their products to buy? Google!

Cosmetic Surgery SEO in 2022

The health and beauty industry especially cosmetic surgeons all aim to have their main keywords ( liposuction, breast implants, weight loss surgery, vein treatments, lip/eye fillers, scar & acne treatments) all on page 1. This space is super competitive and in 2022 it’s not likely to get any easier. As this market becomes more and more crowded with more cosmetic surgeons opening up around Sydney and Australia, they are all going to want that coveted page 1 position. I know this because at SEO Sydney Experts I speak to many cosmetic surgeons who all say the same thing:’ we need to be on page 1 to grow our business. Think about it. If you were looking for any of these types of treatments and did not know which cosmetic surgeon to go to, where would you start looking? The answer is Google. 

We manage the SEO for a few well known Sydney based cosmetic surgeons and all I can tell you is that the number of monthly searches their websites are getting by being high on Google is incredible. For some keywords, these surgeons are getting about 1000 unique visitors per month. This is absolutely amazing and this is why the reliance on SEO in 2022 is only going to grow. It’s this kind of statistics that really show how fantastic SEO can be for any business, including niches you probably would not have thought about.

Also read: Get your surgery ranking on Google.

Local SEO in 2022

Is going to be a fundamental must-have for all tradies in 2022. If you are a plumber, electrician, carpenter, cleaners, builder, or even an engineer, you are going to want to have some type of presence on Google if you are going to ever have a chance of growing and building your business. I make a point here of highlighting the fact that most tradies only need local SEO. After all your local plumber in the Eastern Suburbs of Sydney is really only going to want business locally. Hubspot details the importance of local SEO by explaining nearly 46% of all Google searches are seeking local information. A strong local SEO strategy is key to driving more people to your store, whether you have one storefront or five hundred

Tradies SEO in 2022 

Where else are they ever going to advertise? Sure, they may do letterbox drops and adverts in the local paper, but nothing compares to the power and lead generation capabilities of Google. Just look at the Jims franchise to see how well they have dominated the tradies space on Google by using SEO to their advantage. This franchise is a great example of how a professional company has harnessed the power of SEO to build a great business model. Before you say: ‘Jims has a much bigger budget than our small business, remember that local SEO is affordable and you should at least give it a try.

Serviced based businesses: Whether your an accountant, lawyer, barrister, doctor, optometrist, real estate agent, home loan broker, mortgage and finance broker, basically any type of service that people may need, your service-based website must have a prominent position on Google in 2016 and this is where SEO and the team at SEO Sydney Experts can really help. I cannot put enough emphasis on the virtues and benefits of an ethical SEO campaign especially for businesses that rely on Google.

SEO for Pharmaceuticals in 2022

As this space tightens up with overseas competition and more products entering the market, Pharmaceuticals are going to need an SEO strategy if their products are going to be prominent in the eye of the consumer. Pfizer, Nova Pharmaceuticals, Novartis, Johnson & Johnson, Pharmaxis, Bayer and Merck Sharp & Dohme all need some sort of SEO. 

Let me explain this in a bit more detail.

Suppose your child has the bad flu and you want to do your research online before you go to the chemist. What SEO can do, is bring up Pharmaceutical companies websites that have products that relate to helping or curing the child’s flu. So if the mother types in the words: ‘ children’s flu help”, she is going to read the information on the first page of Google and this is where the major pharmaceuticals want to position their brand and products. Without this exposure, they will not sell their products. Without SEO they will never ever get to page 1 of Google and this is only going to get harder in 2016.

SEO for eCommerce and large retailers websites

If you sell anything online and rely on Google as most eCommerce sites do, then SEO is a must. Look again at all the major eCommerce websites such as Harvey Norman, Bing Lee, Kogan, David Jones, Daily Deals sites etc. They all have 1 thing in common and that is they want to sell as many products as they can online and the best way to facilitate this is SEO. As more eCommerce sites are launched and the race to sell more products heats up, the need for an aggressive eCommerce SEO campaign is mandatory. 

If you want to sell fridges, dishwashers, 2nd hand goods, microwaves, fitness products, baby products, clothing, fashion, toys, machinery, even toasters you better start thinking about your SEO and the kind of company you want to partner with.

How to find the right type of SEO agency in 2022?

Choosing the right agency is going to be more critical than ever, moving forward into 2022 you better make the right decision or you are going to get absolutely smashed by Google. 

By simply doing an online search and typing in the words SEO you will find heaps of companies. My suggestion is to look for those that are ranking organically and those that have a solid track record.

For heaven’s sake never ever use any type of SEO company that tries to lure you by offering guarantees or pay on performance. These scammers are becoming more prevalent and this trend in 2022 will grow as the competition in this lucrative space heats up. Also, watch out for using cheap SEO agencies. Check out the video below to see the dangers that await you if you [place your trust in cheap SEO companies.

As Google tightens its ranking algorithm the need to partner with an SEO agency that will only implement ‘ white hat’ SEO is the only way your business will ever rank in 2022 – you have to take my word on this because over the last 12 months I have seen really great businesses get penalized by Google due to bad and outdated SEO techniques being implemented. These once prosperous companies are literally on their last legs because their websites are gone. It’s vanished and so are all the new leads and sales inquiries. 


If you intend to commence an SEO campaign in 2022 or have been working with an agency and are simply unhappy with the results, make 2022 the year that you commit to working with an ethical and trusted SEO provider.

steven waldberg - ceo seo sydney experts

About the author

Steven Waldberg

Steven is the director of SEO Sydney Experts and is one of the founding members ( that’s over 18 years ago). He has one of the longest careers in the SEO and content marketing industry and has written for many prestigious websites, including B & T and AdNews. If you’re serious about working with someone who will dedicate 100% of himself to your business; Steven is your SEO Expert.

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