10 blogging tips for small business

A company or business blog, when regularly updated with high-quality content, can significantly improve your search engine rankings.

A blog will generally cost you very little to implement and it’s return on investment is often well worth it.

This, in turn, can drive more organic traffic to your website, increasing your online visibility and potentially boosting your business.With a blog, the initial investment is minimal, but the potential return on investment is often substantial, making it a wise business decision. Plus, it only requires you to be active on it for a couple of hours a week or month, depending on your availability. Blogging is an integral part of SEO and should now be considered a fundamental component of your marketing mix. To enhance your blogging strategy, consider these tips below.

Firstly, what is a blog?

Wikipedia can explain it better than anyone, so just have a quick read, and you should get a better understanding. The following 10 tips can also help you on your way to better blogging.

1.    Your blog is a tool to communicate with your audience – do not try to oversell or promote too hard on this platform. Ideally, your business blog highlights a point or some recent news. Perhaps there is something important to you that you think your clients might find interesting. It could be an industry update or an important news item. By this, we are not asking you to write about Donald Trump or the latest goings on in the Middle East unless this is related to your industry and is very specific.

2.    Remember, blogging shouldn’t be torture. The more you view it as a happy activity, the more engaging and lively your writing will be. Write in a conversational tone that captivates your readers. Boring them will only drive them away from your blog. So, have fun with it and let your passion shine through!

3.    Consistency is key in blogging. Starting a blog, getting excited about it, and losing interest will not yield any benefits. Commit to regular blogging, maintain the energy and enthusiasm, and you will see the rewards of your dedication. Also, always remember to post your blog to your social media profiles like LinkedIn or Facebook, as these are areas where you can always get extra customers. Remember, Google isn’t the be-all and end-all of customer acquisition, so try all avenues, including your social media. You never know where your next lead can come from.

4.    Your web page and blog titles are significant. Keep these simple and to the point, and try to match them against what you think users will look or search for. A title is what the search engines read, so knowing this in advance will be beneficial. Avoid clickbait titles, as these are overdone.

5.    Blog about topics related to your business and subjects that are indirectly related to your business but with a slant that will provide the reader with useful and informative information.

Also read: Tools To Help You Write Blogs: It’s Not as Difficult as You Think

6.    Keep them snappy and short, but do not make them too short. I like to keep all the blogs on our site between 1000 to 1500 words. You don’t want to bore your readers. If, on the other hand, you have a lot to say or have a very engaging story, then blog away and go for it.

7.   A successful blog will drive traffic to your website. One smart strategy is to link between blog articles to further boost your SEO rankings. Some articles may have similar information, so it’s a great idea to link between them, enhancing your SEO and providing a seamless reading experience for your audience. P

8.    Avoid visitors leaving comments, but if you are keen on them doing so, then be sure to monitor and address any spam or nasty malicious blog comments. Stay on top of this, and never allow this to get out of control.

9.    Avoid using a third party as a blog; it should always be part of your URL and within the structure.

10.    Once your blog is live, consider adding videos and more content over time. Keep it evolving and changing, and constantly refresh the copy. The search engines love this. The following article, https://www.seosydneyexperts.com.au/5-easy-ways-to-keep-your-website-content-fresh/, is a really good read on how to achieve this.

Struggling to find blog topics? You’re not alone.

We’ve all been there-staring at a blank screen, struggling to find blog topics and ideas to write about. Creative writing isn’t always a walk in the park, and sometimes we need a little help to spark our imagination. That’s where Answer the Public comes in. It’s an online tool that I frequently use to brainstorm ideas. While it doesn’t always give me the exact results I’m looking for, it never fails to get my creative juices flowing!

SEO Rewards Bloggers

Google absolutely loves fresh copy, and blogging can certainly satisfy these engines’ demands. By continually putting new content live, you will, over time, become an authority in your field and start to dominate your industry online.

I know many people I speak to shake their heads in disbelief when confronted with the task of blog writing, but take it from someone who is an avid blogger; it does get easier.

Like everything, it takes lots of practice, but you will notice that your blogging skills start to improve over time. You might start to enjoy it.