If you are thinking about engaging the services of an SEO company in Sydney then you need to be asking them 1 question before you do anything.
This is probably one of the most important questions you should be asking so make sure you keep it front and centre of mind when you’re interviewing them
The question is: Is your own website ranking on Google and where is it? That is, has that particular SEO company been able to rank their own website for their main keywords. The only reason for this is if they cannot rank their own website, how are they ever going to rank your site. Simple as that. Essentially, they have to have the skills and ability to rank their own site before they can claim to be able to do anything positive for your site. A really simple way to check their ranking in search for SEO Sydney and see where they come up. If they are not on page 1 then this is a bad sign and indication that something is not right here.
Many SEO providers are going to promise you almost anything to get your business. They will swear blindly that they will be able to get you on page 1 of Google, but the simple truth behind this facade is that if their website is not ranking then you will have little hope of achieving anything positive with your digital online campaign if they are left in charge,
Also, don’t be fooled if their site is on page 1. Anyone can get their site on Google through an Adwords campaign. This has absolutely nothing to do with SEO. Make sure you are able to differentiate between the two marketing mediums. Check what Google has to say about Adwords here.
Being lulled into a false sense of security that the SEO company has managed to get to page 1 via Adwords can be dangerous as they obviously do not know what they are doing when it comes to SEO. Make sure you are aware of this.
Never be shy to ask this question. Obviously, you have contacted these people because you have found them online. But, make sure they are able to articulate their exact placement on Google and how many of their main keywords they have ranked.
I want to be 100% clear on this so there is absolutely no misunderstanding. Ranking a website on Google nowadays is a complicated and very technical process. Because the barriers to entry are so low, there are many agencies out there claiming to be proficient in this field, when in fact they are little more than backyard operators disguising themselves as SEO experts.
Filtering the rubbish from decent SEO companies is not as easy as it looks. Gullible, naive business owners have been duped and ripped off in the past by slick fast-talking salespeople who will bluff their way past even the savviest business owners. So, the only way you are going to get a true measure of the ability of any SEO service provider is the ability to rank their web page.
This is the most simple litmus test you can perform and it never fails. Try it out and see how you go. If they are lying to you or have been trying to pull the ‘wool over your eyes’, this will get them sweating. There is no surer solution to get to the bottom of this and work out the truth from the fiction when it comes to your choosing a worthwhile provider.
If you thinking about starting an SEO campaign and don’t know what to do or who to turn to – please call the experts here on 02 9360 8514. Just do a quick Google search and you will clearly see where we are ranking on page 1. This result wasn’t achieved purely by luck, it’s through hard work and a thorough understanding of how Google works and the basic fundamentals of what works and what doesn’t.
There are so many factors and things to consider but I know from the results that we have been able to achieve for our clients as well as ourselves that we have a firm understanding of the digital space; probably better than any other agency.
I know this is a big statement to make but as the saying goes, the proof is in the pudding and the results are there for everyone to see.