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In 2024 and beyond, Google relies more on AI-generated content to respond to online queries. Now, the question is: is your website a trusted source with quality information to satisfy these questions? If so, the chances of your site being picked up and displayed in the search results will increase if your on-page content is

Google’s October 2023 Core Update: Important Insights It is official! Google has finally announced its much-anticipated October 2023 core update, currently being rolled out. How has it affected your website, and have you won or lost rankings? The Oct update is the second core Google update this year, and it’s a major one – here’s

Creating content in 2024 is easier than ever. But the trick is creating content that cuts through and engages people. Scrolling through endless TikTok and Instagram feeds is now a habit, and the trend is growing. You see people everywhere with their heads down, looking at these feeds. It’s how people entertain themselves and will,

Google has joined the AI revolution and jumped on the bandwagon, now releasing AI-generated answers within their search results when you ask Google-specific questions: How good is this? It was bound to happen with all the talk about AI and how it will change the world; one would expect Google to be at the forefront

So many people have asked me if I am using AI for my content marketing. Tempting as it may be, the answer is a firm no! I’ve never thought about using it, and for the moment, I have no intention of even getting close to it.  Sure, there will be people who will quickly adopt

In 2023, hundreds, if not thousands, of SEO agencies will be out there looking for your business.  If you are looking for help with your SEO and digital marketing, you may be wondering where to go and what to look out for.  The industry is so massive that finding the appropriate SEO agency to complement

While everyone was preparing for their Christmas holidays, Google has been super-busy with yet another core algorithm update. On December 14th, 2022, Google announced on Twitter that they would implement a new link spam algorithm. Great news for those in the SEO game and implement links correctly, and seriously bad news for those SEO agencies

How DO you get to the top of page 1? Many SEO and digital agencies online preach one thing only; create awesome content. They tell you that the best way to rank on Google is to create the best copy ever, and presto, Google will notice, and you’ll be on the top of page 1

Which is better, SEO vs PPC? Every business I speak to eventually ends up asking me this question. Without a doubt, it’s the most common question SEO or PPC? People are so keen to get on Google that they are torn between the two strategies. And I always tell them the same answer; do both

Is your content not getting the type of online traction and results you expect? The harsh reality is in this super-crowded, and over-competitive page search results on Google more is needed to have content that ranks. But, no! That’s so old school. Today you have to have content optimised to rank as well as sell.