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How DO you get to the top of page 1? Many SEO and digital agencies online preach one thing only; create awesome content. They tell you that the best way to rank on Google is to create the best copy ever, and presto, Google will notice, and you’ll be on the top of page 1

Which is better, SEO vs PPC? Every business I speak to eventually ends up asking me this question. Without a doubt, it’s the most common question SEO or PPC? People are so keen to get on Google that they are torn between the two strategies. And I always tell them the same answer; do both

Is your content not getting the type of online traction and results you expect? The harsh reality is in this super-crowded, and over-competitive page search results on Google more is needed to have content that ranks. But, no! That’s so old school. Today you have to have content optimised to rank as well as sell.

Off-Page SEO are those elements that are invisible to the browsers to give your website the best chance of ranking on Google. There are dozens if not more off-page SEO ranking factors that Google looks at to determine the importance of your site. So, what’s ‘off-page SEO, apart from the well-known link building strategies, and why

Just because a customer lands on your eCommerce store, this doesn’t mean they are ready to buy. They might be browsing, comparing prices or just doing their research. Most shoppers on your website are tyre kickers, but the trick is to convert them into paying customers. In many cases, the unfortunate truth about selling online

If you own an eCommerce store being found on Google and having massive online visibility is the name of the game. It’s the only way you will bring potential ready to buy customers to the site and make those critical sales. It’s the lifeblood of your eCommerce store and the best way to drive revenue,

Local SEO in 2021 is now one of the most effective ways small local businesses are marketing themselves.  Local SEO is super-vital to the success of your business, and the following stats will prove why your business needs to get on the bandwagon. Local SEO is similar to your garden variety SEO, but the main

So you want to have a crack at doing your SEO?  You’re great at your business, and you’ve done some essential SEO homework/research and spoken to a few of your mates who gave you some tips and pointers.  If you think you are an SEO superstar and can start ranking for all your main keywords,

YouTube is a powerful marketing tool, and it’s at your disposal.  It’s easy to use, and business owners should be aware of the marketing potential. Following are some incredible YouTube statistics you should know; some of these are seriously hard to believe. 1) 2 billion people use YouTube each month! According to the YouTube press kit is

Perhaps one of the most significant issues SEO content marketers face is writing copy for the search engines and the general public.  It’s a fine line and knowing how to write copy that appeals to your customer base while at the same time is SEO-friendly is indeed an art. The only way to accomplish this