There are so many people out there worried that if they ditch their current SEO agency then all their rankings will disappear.
This unfortunately may be the case as the backlinks they have acquired over the duration of the campaign will most likely be terminated or not renewed. This will have the effect of hurting your Google rankings unless you follow these important steps.
Most people are likely to get rid of their current SEO agency for a number of reasons; they are not able to perform and rank the site on Google, they lied in the beginning and over-promised on the likely results they were able to achieve, they charged too much and you are not seeing a return on your investment, or you are simply unhappy with the reporting and customer service.
If any of the above points sound familiar and you are wanting to take the next step and ditch your SEO agency then do it. The longer you wait, the more you put it off, the longer you hold off and procrastinate, the worse it will get.
But here’s the catch and I hear this all the time because clients tell me that their SEO agency said this when they threatened to leave.
They basically said that they will delete every link they have ever created which in turn is going to have a seriously bad impact on your Google rankings.
These businesses panic when they hear this and fear that whatever rankings they do have will disappear overnight. But I’m here to tell you don’t worry or stress about this.
Sometimes removal of backlinks is a good idea
Because if you’re not ranking and not seeing the kind of results you were expecting then the links they have created were probably worthless and they are doing you a big favour by removing these. So if they start rambling on and threatening you that your Google rankings are going to tank if you leave them, just go along with this, let them have their rant and simply move on. Worthless links built by dodgy SEO agencies that implement black hat tactics are in fact doing more harm than good to your website.
But what happens if you are leaving for other reasons and your rankings are not bad? well, this is another scenario and in most cases, they will rip out the links they’ve built and this may have an impact on your rankings. To minis the negative impact of this the best thing you can do is move on very quickly and sign up with another SEO agency that can implement their backlinking strategy. This will minimise the effect of loss links as new ones are being immediately created.
Think of it like a glass of water with a hole in the bottom. As the water drains out it must be replaced if there is going to be any water left in the cup. Only, quick and immediate action will mitigate any damage caused by losing links.
The trick here is to get on board with another company that can perform a backlink profile to determine the value of the links you will be losing. I think it’s always best to plan a couple of weeks in advance and get them to do this before you break the bad news to your current SEO team. This way they won’t have touched or removed any links.
What any credible agency will do is to immediately start link building and creating their own solid SEO strategy. You will find that this is the very best approach and you may even find that your rankings will improve very quickly.
I know so many businesses that are simply stuck with their current SEO provider for this 1 main reason.
They are petrified to move because they are so fearful that they will lose their rankings. Pointing the above fact out should alleviate some of your fears and trepidation about moving but there is also 1 really important point to make. If your website is a few years old and you have been blogging, content marketing and active on your social media building your brand, then in most cases Google will not penalise your website for lost links. Remember, your website is aged and has a certain trust value when it comes to rankings – so losing a few links will likely have little or no impact.
If you are feeling paralysed and unable to move due to being threatened by your SEO agency then sit back relax and let another more hands-on and credible team look after your internet marketing.
Don’t feel pressured or stressed by the loss of links as these can be easily replaced and done very quickly. We know how to get Google to index these newly built links so you get the authority to your website very quickly.
Related article: Why should you trust us with your SEO campaign?
Hope this helps alleviate the worry, but if you are about to jump ship and are having second thoughts please give us a call here at SEO Sydney Experts and I will show you that this is really a simple process.