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SEO & CRO the Perfect Marketing Mix. See Why!

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Article Overview

If you want to smash your competition online then you cannot ignore CRO ( conversion rate optimisation ). By combining the two strategies you will have a winning formula to get new business and drive more sales.

We all know what SEO is, but many business owners still do not really understand CRO or why it’s one of the most important factors to consider when marketing your business online.

Firstly, what is CRO?

CRO is an anacronym for Conversion Rate Optimisation and it’s basically consumer behaviour once they reach your website. What do they do? How do they behave on the site? Do they exit the site without buying or inquiring about it? Do they land on the home page, search for a couple of minutes and simply leave the page?  Is the user experience unpleasant? Does your potential lead land on a particular page, purchase go through the motions of buying a product and then abandon the shopping cart right before they hit the buy now button? Hubspot elaborates on this by saying A conversion rate is the percentage of visitors who complete the desired action (in other words, convert). For instance, the desired action may be completing a web form, signing up for a service, or purchasing a product.

All of these above consumer traits are part of the CRO process and as an SEO & digital agency, it’s our job at SEO Sydney Experts to eliminate any on-page negative experiences and maximise conversion rates. Simply put and the reality makes perfect sense; if you are going to go to the trouble and effort of ranking a website you MUST make sure that when the customer finds the site, the experience they have is nothing less than perfect. If there are any hurdles in the way of making a purchase or they simply look at the site and can’t figure out what the hell is going on there they will look elsewhere.

If you take a look at all the major brand’s websites such as Harvey Norman, Qantas, Nike, Hilton Hotels etc, these companies have got the CRO formula perfect. When you land on their sites you know exactly what’s happening and know where to go to make the inquiry. You are left with no doubt in your mind that you are on a trustworthy, professional website and these factors will motivate and encourage you to engage with the company online.

Simply put, the better the CRO, the better the customer experience and journey and therefore the more likelihood of a sale. If your conversion rates are down then you need to act and act fast. The longer you leave it the better you are making it for your competition so; STOP HELPING YOUR COMPETITORS TODAY!

Related article: Content and SEO, The Perfect Marriage

What can we do to help you boost your CRO rates and dismal sales leads?

Our conversion rate optimisation service we have a team of web designers that can undertake a complete audit of your current website, take a look into your Google analytics ( to see the nitty-gritty facts about your website’s performance), and make recommendations on ways to improve performance. Sometimes it’s a quick fix and in other cases, unfortunately, it’s a matter of ditching the website and starting again. Sometimes, sites are just beyond repair and anything we do will just won’t help CRO rates.

We also look at your business from the customers perspective and see what your unique selling points are and focus our design and SEO efforts on promoting and pushing these. What are you trying to say, what is your business message? We do not want any ambiguity when consumers come to your site. Our aim is to really hit them hard with your message and make sure that they buy from you. Our team of copywriters and designers make sure that there are no mixed messages, missing links, lack of calls to action, deleted phone numbers or hurdles on your site that could in any way impeded the sale.

In 99.99% of the time, our changes will see an immediate improvement in conversion rates. With the digital age design trends, consumer expectations and Google’s ranking algorithm are always evolving.

The outcome for business owners means it’s a matter of constantly upping the standards. Unless you move in line with the evolution of consumer expectations not only will your CRO rates suffer but so too will your online rankings.

CRO will boost sales leads very very quickly!

It’s now a matter of being constantly proactive with your website. Fine-tuning it and tweaking it on a regular basis for better performance and CRO rates. It’s not a set and forget scenario any longer. If you think this is the case then you are going to pay dearly for this mindset very quickly in terms of lost business.

Nowadays, Google and the consumer set the rules and it’s up to companies like us here at SEO  Sydney Experts to make sure you are not left behind wondering: ‘what just happened. I often hear businesses say, we were busy last year but now it’s gone really quiet. This is the fallout from being negligent with your online presence. The steps you should have taken 3-6 months ago (but didn’t) have now come back to haunt you. Being complacent is a formula for seriously BAD CRO RATES, underperforming Google rankings and ultimately lost business opportunities.

Basically, high ranking websites with poor conversion rates must now achieve a higher level of sophistication and creativity, devising more compelling options for consumers to engage and interact with the website content and calls to action.  Staying current is really key to survival in this shifting digital world.

What are the Benefits of our CRO Services

This is a no brainer. The better your CRO rates the more money you are going to make and this is what you are in business for.

* A great return on investment. Fine-tuning websites is not expensive but the rewards are huge.
* You are paying to get a better Google ranking so CRO just enhances this by encouraging customers who visit your website to make an actual purchase or inquiry.
* You can measure the results very quickly through your Google analytics. It’s almost immediate. One change here and there and you will start to see the flood of emails.

What are the Benefits of combining SEO and CRO?

* When you are ranking on page 1 you can be confident that your customers will buy from you. It’s like having a really good looking retail shop in a high traffic busy Westfield shopping centre.
* You are not wasting money on SEO. SEO can get expensive so you do not want to waste all those precious potential people landing n your website. If you have an eCommerce site conversion rate optimisation is critical as you have to be continually fine-tuning the site for maximum performance.
* You will double, even triple sales leads very quickly. This is not said lightly. You will literally see a dramatic boost. We have seen this happen before many times just like we have implemented for certain pages of the  Sparrow Loans website, such as the secured business loans page which never had any CRO. A few minor design amends and the inquiries started to flow in.

Conclusion

If your website is not converting as well as it should, and you are finding that your business has somehow lost its online competitive edge, contact the CRO team on 02 9360 8514. We make changes happen to your website immediately.

We are the best digital agency for this in Sydney because you are getting the perfect mix of SEO experts and CRO specialists. Believe me when I tell you that this is a winning combination.

steven waldberg - ceo seo sydney experts

About the author

Steven Waldberg

Steven is the director of SEO Sydney Experts and is one of the founding members ( that’s over 15 years ago). He has one of the longest careers in the SEO and content marketing industry and has written for many prestigious websites, including B & T and AdNews. If you’re serious about working with someone who will dedicate 100% of himself to your business; Steven is your SEO Expert.

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