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SEO: The Danger Of Using Cheap Agencies.

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Watch out for cheap SEO agencies

One out of every two phone calls we receive about SEO has a price component attached to it. We get it and understand that people are watching closely where they spend their marketing dollar, but when it comes to SEO, you need to have realistic expectations and budgets.

The either say that they are on a very limited budget or they say that they have been paying next to nothing with their previous SEO company and was hoping that we could match or do better on their price.

These are really the most common 2 ‘strings attached’ questions I get and there is a massive amount of inherent danger in going down these paths of using an agency that has basically bought your business.

I will explore these 2 individually.

seoagencyFirstly, if I was to negotiate heavily on price then I would be compromising on our ability to deliver great SEO results. Many companies and I am actually talking about the bulk of SEO companies that can be found on Google, will be happy to negotiate and even better a very low price so they can get you to sign on the dotted line.

These SEO players are running ‘boiler room’ sales divisions and these guys are on heavy sales targets. They will say and do almost anything to secure your business without any regard for the SEO process. They do not care about your business, your goals, your website or about your online rankings. All they want to do is lock you into a 6 to 12 month contract and do as little as possible for this money.

I am not writing this for the fun of it or just to compile a blog. I am writing this, because I am privy to this as I speak to businesses in Sydney and throughout Australia who have believed this cheap SEO sales talk.

I never tell business owners: ‘you get what you pay for’ nor do I say things like ‘if it sounds to good to be true then it probably isn’t’. I still  can’t understand why they then want to go ahead say things like ‘we really want to do a proper SEO campaign and be # 1 on Google but we are on a very tight budget’. Also many people still do not understand the SEO process and that ranking on Google takes loads of time, strategy and effort.

It’s these statements and beliefs that is common amongst the business community that SEO can be done on the cheap that leaves me bewildered.

SEO takes time. It really does and if you think for 1 minute that we as a company don’t spend hours upon hours on your SEO then you are mistaken – this is why we are more expensive than the other ‘so called’ SEO companies. The reason is we do our job and we do it effectively. Plus you are also paying for our intellectual property. That is, what we have fine tuned over the years and what we know works. This IP is gold and if you want it, then it costs. That’s all there is to it. Let’s say for example your a chiropractor in Sydney CBD and you want to rank for: ‘chiropractors Sydney CBD’. If you do the ring around and are quoted less than $800 per month for this , then they are basically buying your business. Watch out for agencies that promote cheap and quick SEO as it’s all done offshore with absolutely zero strategy involved.

So if you are on a very tight budget and are looking to dominate the online space for your business it’s probably best you forget about SEO and try other avenues like social media posts or Adwords.

If you are happy to pay next to nothing for your SEO and are prepared to believe that you can get a great ranking in 90 days for very competitive keywords then we are the wrong company for you.

However, if you are prepared to sit down and  go over a SEO plan  and work out a proper campaign at realistic prices then we are the right company for you. We are not into bargaining over the phone, but prefer to sit down with you and discuss budget options and work out a suitable price that you are comfortable to pay. We will also talk about timings and manage your expectations about what’s achievable.

The second question I would like to address is when businesses ask me if I can match the price that the other company was charging. When they tell me that:

– they paid next to nothing for the SEO and they can’t understand why their rankings haven’t budged
– never achieved any results as promised
– they were never able to be contacted
– customer service was appalling and rude
– rankings in fact declined and you feel that your website is under a penalty due to over spamming the back links.
– the owner of the business was never around
– you dealt with a different person every time and each person had no clue who you were on what was happening with your campaign

and then they expect us to match the price. In this case, Im afraid you get what you pay for.

Working with SEO Sydney Experts and partnering with us for your SEO means that you are going to be getting a premium customer experience, combined with the best SEO guys working for you. There are so many things that can go wrong with your online marketing and we make sure that we dress everything to do with your ‘on and off page’ SEO. Just have a look at what Matt Cutts from Google has to say about things that can go wrong with your website and SEO.

We study what Matt has to say and make sure that we are always on top of our game in this space. We make sure we look at your websites:

  • structure
  • user experience
  • titles and descriptions
  • copy – which is now one of the most important criteria for ranking a website
  • speed
  • images
  • is your site able to be crawled easily

the list goes on and we have tool at our disposal to make sure your website is working at its very best.
In conclusion – if you are serious and I mean very serious about achieving extraordinary SEO results – why not give us a call on 02 9360 8514. Sure you can shop around for the cheapest price  and yes there are agencies out there that will be able to sweet talk you into signing up but remember one thing: SEO is not cheap and if you respect our job and pay us the right price we will be able to perform miracles for you.

steven waldberg - ceo seo sydney experts

About the author

Steven Waldberg

Steven is the director of SEO Sydney Experts and is one of the founding members ( that’s over 15 years ago). He has one of the longest careers in the SEO and content marketing industry and has written for many prestigious websites, including B & T and AdNews. If you’re serious about working with someone who will dedicate 100% of himself to your business; Steven is your SEO Expert.

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