SEO Blog

Google has come out today in an article in the Financial Review stating that they cannot be too transparent about their ranking factors and algorithm. The reason being, is that this information will be exploited by SEO companies who will push low value, spammy sites up the rankings. This is exactly what Google doesn’t want

It’s competitive in the medical industry. Even doctors, dentists, specialists and allied health professionals need customers. The best way to achieve this is by being front and centre of Google’s page 1. The only way you are going to get there is to have a better SEO strategy than your competitors. Having said that, it’s

Google makes so many updates every year. In fact, they are refining their search algorithm daily to improve and refine their search results. Some changes are barely noticeable but others, like the one we have just had in August, has made a huge difference to some websites rankings. In fact, this is the biggest core

As Google’s highly evolved algorithms continues to change and improve ( especially over the last 2 to 3 years), user engagement, the customers journey and their interaction with your website is now playing a huge if not paramount role in how Google determines a websites rankings. This is why UX (User Experience) and SEO are

Unclear about Private Blog Networks? Need to know why your Google rankings have tanked? PBN’s are a killer for your SEO and are used industry-wide by many SEO agencies – you can thank us later for warning you! Many SEO agencies will never tell you that the link building they are doing for you is

  SEO isn’t rocket science but if you follow these 8 golden tips that’s all you really need to know to get a ranking on Google. Generally, you can do these yourself but if you are unclear it’s a good idea to hire an SEO agency to help you with this as well as your

If your new to the SEO field and have spoken to a few companies to try to get a better understanding of what the hype is all about you may be left feeling somewhat confused and frustrated by all the new words. In fact, these SEO guys have a language all to themselves. In order

One of the best ways to understand who is coming to your website, how long they have spent there, website bounce rates and what pages they have visited is through Google Analytics. Overall, you get a much clearer idea of how the consumer is interacting and engaging with your website and you can fine tune

Google will immediately know if you have stolen copy from another website. Make sure anything you publish on your website is unique and written by you or a copywriter. The temptation we all know is there is replicate or take content from a competitor but you have to resist the urge. Fight it if necessary

What is a landing page? Commonly known as a squeeze page a landing page is a specific website page design purely for one purpose and one topic. Most businesses use them for Google Adwords but nowadays they are becoming more common as conversion rate optimisation becomes a hot SEO topic for 2021. Most businesses haven’t